Marketing Automation Specialist

Fujifilm Diosynth Biotechnologies

Bothell, WA

Full Time

Mid Level

65k-84k

1 day ago

Job Description

About the Role

FUJIFILM SonoSite is seeking an experienced Digital Marketing professional who will be responsible for leading and evolving our Email Marketing channel. This role will focus on developing a strategy and executing email campaigns around existing products, lead nurturing, education, events, and brand initiatives. The person will actively maintain the Marketing customer database, driving growth and leading data cleansing initiatives. The ideal candidate will be data-driven, implement testing strategies to drive conversions, and deliver measurable results. FUJIFILM Sonosite is a leader in bedside ultrasound systems, innovating healthcare delivery with point-of-care ultrasound technology, and fostering a collaborative, purpose-driven work environment.

Key Responsibilities

Execute production of emails, landing pages, segment distribution lists, forms, and campaign flow in marketing automation tool
Drive brand, nurture, lead-generation, re-engagement, tradeshow, and webinar campaigns for global and regional marketing teams
Be the point of contact for all Eloqua troubleshooting (e.g., lead flow testing, form validation, segmentation, design, etc.)
Build data cleansing and standardization programs; maintain subscriber database
Support third-party app integrations and optimize tracking of marketing lead data (Google Analytics, Google Tag Manager, Hotjar)
Drive standardization and conduct Eloqua training/onboarding for new marketing hires
Conduct A/B tests to optimize performance of email and landing page content, design, and messaging
Work with external agencies to develop initiatives for other marketing channels (e.g., paid advertising, social media)

Requirements

4-5 years of digital marketing experience with email, paid advertising, or social media
2 years of Eloqua (strongly preferred) or other marketing automation platform (Pardot, Marketo, Hubspot, etc.) experience
2 years of Salesforce CRM experience
A solid understanding of data privacy laws (GDPR, CASL, CCPA, etc.)
Ability to create reports to measure effectiveness of global email marketing and make recommendations for improvement
Beginner or intermediate HTML/CSS skills
Proficient copywriting skills

Nice to Have

Experience with Pardot, Marketo, Hubspot or other marketing automation platforms
Experience supporting third-party app integrations
Experience with Google Analytics, Google Tag Manager, Hotjar

Qualifications

Educational background not explicitly specified, but relevant experience required

Benefits & Perks

Salary range of $65,000.00/yr - $84,000.00/yr depending on experience
Medical, Dental & Vision insurance
Life & Company paid Disability insurance
Retirement Plan (401k) with 4% automatic company contribution and 50 cents match for every dollar contributed up to 6%
Paid Time Off: up to three weeks in the first year, increasing with years of service
Employee Choice Holidays: four additional paid days off based on hire date
Paid Holidays: eight per year

Working at Fujifilm Diosynth Biotechnologies

FUJIFILM Sonosite fosters a collaborative, out-of-the-box thinking environment with a passion for life-saving innovations. The company values purpose-driven team members committed to building impactful healthcare technology and making a difference in real-world scenarios, including natural disasters and war zones.

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