Sr. Manager - Marketing Automation

Shi International Ltd

Franklin Township, NJ

Full Time

Senior

100k-126k

4 days ago

Job Description

About the Role

Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $15 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees - all 6,000 of them. If you join our team, you'll enjoy our commitment to diversity, continuous professional growth and leadership opportunities, health, wellness, and financial benefits, and world-class facilities and technology to thrive in our offices or yours. The Sr. Manager - Marketing Automation will lead marketing automation initiatives, manage the team responsible for the Marketo platform, and collaborate with cross-functional teams to optimize campaigns and strategies.

Key Responsibilities

Lead and mentor the marketing automation team, providing guidance, support, and professional development.
Oversee the administration, configuration, and optimization of the Marketo platform and related marketing technologies.
Develop and execute marketing automation strategies to drive lead generation, lead scoring, segmentation, and nurturing programs.
Collaborate with cross-functional teams, including sales, content, digital, and product marketing, to align automation strategies with business objectives.
Design, implement, and optimize multi-channel marketing campaigns (email, landing pages, forms, etc.) within Marketo.
Ensure data integrity, compliance with privacy regulations, and integration between Marketo and other systems such as CRM and analytics platforms.
Manage vendor relationships and evaluate new technologies to enhance marketing automation capabilities.

Requirements

Experience in utilizing current marketing channels and techniques to reach target audiences.
Experience in developing and executing strategies to generate interest and support the sales process.
Ability to examine and model data to support marketing decision-making.
Proficiency in utilizing Customer Relationship Management software for data-driven marketing.
Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks.
Bachelor's degree in Marketing, Business, or related field (Master's preferred).
5+ years of experience in marketing automation, with at least 2 years in a leadership role.
Extensive hands-on experience with Marketo (Marketo Certified Expert preferred) and knowledge of CRM systems (Microsoft Dynamics experience a plus).

Nice to Have

Knowledge of CRM systems such as Microsoft Dynamics.

Qualifications

Bachelor's degree in Marketing, Business, or related field.
Master's degree is preferred.

Benefits & Perks

Medical, vision, dental insurance.
401K retirement plan.
Flexible spending accounts.
Base salary range of $95,000 to $120,000.
Estimated on-target earnings (OTE) of $99,750 to $126,000, including bonus.

Working at Shi International Ltd

Our culture emphasizes diversity, continuous professional growth, leadership opportunities, and a commitment to fostering a collaborative, innovative, and customer-centric environment.

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