Digital Marketing Campaign Manager

About the Role

Key Responsibilities

• Lead the planning, execution, and optimization of omnichannel digital campaigns.
• Serve as the go-to expert on campaign tactics, media planning, and audience strategy.
• Advise clients and internal teams on media performance and optimization best practices.
• Apply the full-funnel marketing approach to campaign strategies, from awareness to conversion.
• Collaborate with Sales and Account Management teams to create data-informed media proposals.
• Own campaign pacing, performance analysis, and reporting deliverables.
• Identify incremental revenue opportunities based on campaign insights and test results.
• Ensure campaign accuracy through strict adherence to QA processes and internal standards.
• Attend client calls to provide guidance and updates on campaign execution and results.
• Support cross-functional initiatives and partner with media insights teams to refine strategies.
• Coordinate with internal teams to traffic campaigns across multiple platforms and environments.
• Stay current on media trends, platforms, and measurement practices to drive innovation.

Requirements

• Bachelor's degree in Advertising, Marketing, Journalism, or a related field.
• 3+ years of experience in digital media campaign management, bid management, or media operations.
• Experience with multiple ad formats including Paid Search, Programmatic Display, Publisher Display, and Social Media.
• Strong understanding of digital marketing metrics (CPM, ROAS, CPC, CTR, etc.).
• Experience using platforms such as Salesforce, JIRA, Tableau, SQL, Power BI.
• Excellent verbal and written communication skills.
• Ability to work independently in a fast-paced, evolving environment.
• Strong project management skills, with the ability to prioritize and handle multiple projects simultaneously.
• Proficient in Microsoft Excel (pivot tables/analysis), PowerPoint (visual storytelling), and Outlook.
• Client-facing experience with a proven ability to identify risks and implement effective solutions.
• Experience with programmatic advertising tools (DSPs, DMPs, ad exchanges) (preferred).

Nice to Have

• Experience with programmatic advertising tools such as DSPs, DMPs, ad exchanges.

Qualifications

• Bachelor's degree in Advertising, Marketing, Journalism, or a related field.
• 3+ years of relevant experience in digital media campaign management.

Benefits & Perks

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.