Digital Marketing Campaign Specialist

About the Role

Key Responsibilities

• Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels, ensuring timely, compliant, and goal-aligned execution.
• Serve as the primary project manager for all campaigns, consolidating assets, timelines, and deliverables from cross-functional teams.
• Maintain campaign calendars, manage project workflows, and ensure clear communication and accountability across all stakeholders.
• Perform ongoing keyword research, optimize landing pages and blog content, and implement on-page and off-page SEO recommendations for organic growth.
• Develop and implement paid media strategies, manage advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, and ZoomInfo Marketing), and optimize campaign strategy and budgets for maximum ROI.
• Develop, execute, and optimize email campaigns, including newsletters and drip/nurture sequences based on segmentation and funnel status.
• Oversee list management and automation workflows and ensure integration with broader CRM and marketing automation platforms (HubSpot, Salesforce, or similar).
• Manage, update, and organize content for corporate websites, including staging and publishing case studies, blogs, and landing pages.
• Optimize web content for engagement and conversion, leveraging A/B testing and analytics to drive improvements.
• Ensure all website updates adhere to brand, privacy and compliance, and accessibility standards.
• Manage social media calendars, oversee creative production process, and monitor engagement and reputation through social listening.
• Advise on social media content creation, and schedule social media content across platforms.
• Track, analyze, and report on campaign, website, and lead performance, providing actionable insights to optimize future efforts.
• Develop and maintain dashboards and metrics that highlight trends and opportunities for the marketing team.
• Champion continuous process improvement by regularly reviewing and refining results and process workflows, leveraging Wrike and other tools to streamline operations and eliminate inefficiencies.
• Act as the primary point of contact for internal support with CRM and marketing automation integrations, ensuring accurate tracking and compliance.
• Support privacy and compliance tracking for all digital marketing activities, partnering with IT and legal as needed.
• Stay current on B2B digital marketing trends and recommend new tactics and technologies for campaign improvement.

Requirements

• Bachelor's degree in marketing, business, data analytics, or related field preferred.
• 3-5+ years of experience in full-stack digital marketing campaign management, including SEO/SEM, email marketing, website/CMS, and social media.
• Demonstrated expertise with project management tools (Wrike preferred; Asana, Trello, or similar also valued).
• Experience with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, Tableau, Power BI, ZoomInfo).
• Strong organizational, project management, and communication skills; ability to manage multiple complex projects and timelines.
• Advanced analytical skills and experience transforming data into actionable insights.
• Working knowledge of paid media, content management systems, and email marketing best practices.
• Self-starter with a proactive mindset, high attention to detail, and the ability to thrive in a fast-paced, collaborative environment.

Nice to Have

• Experience with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, Tableau, Power BI, ZoomInfo).
• Demonstrated expertise with project management tools (Wrike preferred; Asana, Trello, or similar also valued).

Qualifications

• Bachelor's degree in marketing, business, data analytics, or related field (preferred).
• 3-5+ years of experience in digital marketing campaign management.

Benefits & Perks

• Full-time benefits including medical, dental, vision, life and disability insurance.
• A 401(k) program with company match.
• Paid holidays and vacation time.
• A company-sponsored wellness program.
• EAP (Employee Assistance Program).
• Access to virtual primary care and virtual behavioral health at no cost for team members and their dependents.