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Digital Marketing Consultant Lifesciences

Cognizant

Bridgewater, NJ
Full Time
Senior
67k-133k
1 day ago

Job Description

About the Role

The Digital Marketing Consultant will oversee marketing automation and analytics projects ensuring seamless execution and delivery. With a hybrid work model, the role requires managing campaign management technologies and supporting marketing strategies for our Life Sciences. The candidate will drive impactful marketing solutions that align with company goals and enhance societal engagement. Cognizant helps clients modernize technology, reimagine processes, and transform experiences to stay ahead in a fast-changing world, fostering an energetic, collaborative, and inclusive workplace where everyone can thrive.

Key Responsibilities

  • Lead end-to-end gap assessments of current digital marketing scenarios, specifically in areas of campaign operations, digital marketing data, tagging & taxonomy, data quality, and governance.
  • Independently plan, organize, and conduct workshops with diverse client stakeholders to gather requirements, validate findings, and build consensus.
  • Prepare detailed recommendations and actionable implementation roadmaps for digital marketing transformation based on identified gaps and client objectives.
  • Oversee and manage the complete lifecycle of roadmap execution, ensuring timely delivery, quality, and adherence to strategic goals.
  • Lead, mentor, and manage an integrated onshore and offshore team of 5-6 resources, fostering a collaborative and high-performance environment.
  • Drive overall project deliverables, ensure successful outcomes, and serve as the primary communication lead for all project-related client interactions.
  • Coordinate and interact effectively with various client teams, including Marketing, Brand, Advertising Agencies, Digital Strategy, Data Strategy, IT, and other relevant downstream user teams.

Requirements

  • 10+ years of progressive experience in digital marketing operations, marketing technology, or marketing data strategy, with a strong background in consulting or client-facing project leadership roles in the lifescience/pharma industry.
  • Deep understanding of digital marketing ecosystems, campaign management, data governance, data quality best practices, and enterprise-level tagging & taxonomy principles.
  • Proven ability to conduct thorough gap analyses, synthesize complex data, and translate findings into clear, actionable recommendations.
  • Exceptional workshop facilitation, presentation, and communication skills, with demonstrated experience engaging and influencing senior client stakeholders.
  • Strong track record of successfully leading and delivering complex digital transformation projects from strategy to implementation.
  • Experience in leading and managing diverse project teams, including both onshore and offshore resources, with a focus on coaching and development.
  • Ability to navigate complex organizational structures and build strong relationships across various functional areas within client organizations.
  • Understanding of key marketing technology platforms (e.g., CRM, DAM, CMS, Marketing Automation) and their integration points.
  • Claravine Tool experience will be an added advantage.
  • BS in Science or equivalent.

Nice to Have

  • Claravine Tool experience.

Qualifications

  • BS in Science or equivalent.

Benefits & Perks

  • Medical/Dental/Vision/Life Insurance
  • Paid holidays plus Paid Time Off
  • 401(k) plan and contributions
  • Long-term/Short-term Disability
  • Paid Parental Leave
  • Employee Stock Purchase Plan

Working at Cognizant

We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive. Cognizant is a global community with more than 300,000 associates around the world. We don't just dream of a better way - we make it happen. We take care of our people, clients, company, communities and climate by doing what's right. We foster an innovative environment where you can build the career path that's right for you.

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Job Details

Posted AtJun 20, 2025
Job CategoryDigital Marketing
Salary67k-133k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

About Cognizant

Website

cognizant.com

Company Size

10000+ employees

Location

Bridgewater, NJ

Industry

Computer Systems Design and Related Services

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