Digital Marketing Coordinator - Social Media

About the Role

Key Responsibilities

• Manage and grow Youth Villages social media presence, with a focus on culture and brand awareness
• Plan, coordinate, and execute digital marketing campaigns that support key programs and initiatives
• Create and schedule engaging content for social media; monitor platform engagement and respond to comments and messages in a timely, appropriate manner
• Collaborate with recruiting and other teams to align digital efforts with organizational goals
• Coordinate the digital marketing calendar and ensure campaigns stay on schedule
• Use our project management system to manage multiple projects, timelines, deliverables, and team collaboration
• Develop and implement strategies to grow engagement and improve campaign performance
• Manage Youth Villages online reputation on platforms such as Glassdoor and Indeed
• Monitor and analyze digital marketing performance, adjusting strategies based on insights and best practices
• Be available for occasional evening or weekend work to support events or live social media coverage
• Perform other duties as assigned

Requirements

• Bachelor's degree in marketing, communications, journalism, digital media, analytics, or a related field
• 3+ years of experience in marketing, with a focus on social media or recruitment marketing, preferred
• Proficiency with Canva or similar tools for social media design
• Familiarity with social media scheduling and analytics platforms
• Proficiency in project management software (Wrike or similar tools preferred)
• Excellent time management, communication, and organizational skills
• Experience managing digital marketing campaigns across multiple platforms
• Strong writing, editing, and content creation skills
• Strong interpersonal skills and the ability to build relationships across departments
• Solid understanding of social media best practices, including trends, engagement, and performance tracking