Digital Marketing Director

About the Role

Key Responsibilities

• Develop and implement digital marketing strategies that align with the residential business strategies.
• Lead and grow the digital marketing team. Provide structure, process, and standards for these teams to ensure success.
• Oversee the planning, execution, and optimization of digital marketing campaigns, including SEO/SEM, AI search, email marketing, social media, and paid digital advertising.
• Lead development of structured marketing automation program focusing on lead generation and nurturing across the consumer journey in support of retail customers.
• Define KPIs and analyze performance metrics to measure the success of digital marketing efforts to make data-informed decisions.
• Create proper dashboarding and cadence for stakeholder reporting.
• Create strong relationships with stakeholders including brand leadership, marketing, IT, product teams, and sales to create a digital center of excellence as a trusted business partner.
• Manage digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Develop and oversee content strategies that support digital marketing objectives including brand sites and syndication of content to key retail customers.
• Stay current with industry trends and emerging technologies and incorporate these into the digital marketing strategy as appropriate.
• Ensure consistency in brand messaging across all digital channels.
• Ensure all digital marketing activities comply with relevant regulations and standards.
• Establish and maintain relationships with external partners, agencies, and vendors to enhance digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
• Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Demonstrated ability to lead and collaborate with cross-functional teams, including a strong focus on prioritization of projects that deliver the highest impact for the business.
• Excellent communication and interpersonal skills; strong presentation skills.
• Strong budget management skills.
• Must be action orientated and responsive in a very fast paced environment.
• Demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others.
• Propensity to lead, learning agility, and a passion for results.

Nice to Have

• Experience with emerging technologies and innovative digital marketing solutions.
• Experience working in a retail or consumer-focused environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master’s degree is preferred.

Benefits & Perks

• Not specified in the description.