Digital Marketing Lead

About the Role

Key Responsibilities

• Drive campaign budgets, strategy, execution and performance to drive customer acquisition and retention.
• Coordinate hands-on management of paid social media buys within Facebook Ads, including making platform optimizations within Meta, Google Ads Manager, and other social media platforms.
• Develop media optimization strategies against multiple performance KPIs and provide insights and recommendations to LOB partners and leadership.
• Forecast for accounting, budgeting, and media for upcoming campaigns.
• Work with internal brand and creative teams to request, test, and optimize existing assets based on media insights to support business and campaign goals.
• Collaborate with analytics team on larger analyses and test-and-learn agendas such as conversion lift studies and support MMM model data integration.
• QA tag and pixel implementation, troubleshoot with IT and external ad-serving platforms.
• Work with internal stakeholders to concept and launch new media strategies and campaigns across multiple lines of business including Dish Network and Sling.
• Lead discussions across the marketing department, broader organization, and external partners like Meta, Google, ESPN to drive digital campaigns and conversion rate optimization testing.
• Coordinate implementation of technology partners including cross-device tracking, third-party ad verification, and call tracking platforms.

Requirements

• Bachelor's degree (or foreign equivalent) in Marketing, Business Administration, or closely related field.
• 3 years of experience in a paid search marketing role or similar position.
• 3 years of work experience with data on bidding strategies, conversion volume, cost per conversion, and conversion rate.
• Experience with search impression share and top of page metrics for competitors.
• Experience with A/B testing to identify effective messaging and landing pages.
• Knowledge of ROAs for paid search programs.
• Proficiency with Google Ads, Google Ads Editor, Microsoft Ads, Google Search Engine, YouTube, and bidding on keywords.
• Experience with Google Analytics, customized tracking, and engagement metrics such as user sessions, engagement rate, and conversion events.

Qualifications

• Bachelor's degree (or foreign equivalent) in Marketing, Business Administration, or closely related field.

Benefits & Perks

• Employment is contingent on successful completion of a pre-employment criminal background check, which may include a drug test.
• Rate of Pay: $110,000.00 per year.
• Benefits information available at careers.dish.com.