Digital Marketing Manager

Informa

Boca Raton, FL

Full Time

Mid Level

81k-100k

11 days ago

Job Description

About the Role

The Digital Marketing Manager will support all digital marketing functions across medical brands within the Longevity Medical Division, working closely with brand marketing leads to optimize strategies and ensure data-driven, effective, and scalable marketing efforts. The role reports to the VP, Marketing and Operations and is based in Boca Raton, FL. The division is at the forefront of health and longevity education, producing world-class events, research, and content.

Key Responsibilities

Oversee and implement an SEO strategy that drives organic traffic and audience growth.
Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
Work closely with brand teams to grow and nurture the audience database.
Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
Ensure the marketing technology ecosystem is running efficiently and supporting lead generation and audience development goals.
Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.

Requirements

Mid-level experience in digital marketing, with a strong focus on SEO, email automation, and analytics.
Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools).
Ability to analyze marketing data and translate insights into actionable strategies.
A knack for problem-solving, optimizing digital strategies, and driving engagement.
Strong communication skills and ability to collaborate with multiple stakeholders across brands.
Willingness to learn and adapt to evolving marketing trends and emerging technologies.

Nice to Have

Experience with Martech stack management.
Creative thinking and innovative problem-solving skills.
Experience working in a global or multi-brand environment.

Qualifications

Experience in digital marketing with a focus on SEO, email automation, and analytics.
Technical skills in SEO, Google Analytics, and Salesforce Marketing Cloud or similar tools.

Benefits & Perks

Freedom & flexibility with support for a range of working patterns.
A welcoming culture with social events, diversity and inclusion networks, and volunteer days.
Career development opportunities with training, mentoring, and access to courses.
Generous time off including PTO, holidays, birthday leave, and work-from-anywhere options.
Competitive benefits including 401k match, health, vision, and dental insurance, parental leave, and ESPP.
Strong wellbeing support through EAP, mental health resources, and wellness programs.
Recognition programs and opportunities to collaborate globally.

Working at Informa

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Our culture emphasizes flexibility, community, diversity, inclusion, and personal development. We value energy and ambition, encouraging colleagues to join in, make things happen, and grow their careers within an inclusive environment that welcomes all perspectives and backgrounds.

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