Digital Marketing Manager

Boats Group

Miami, FL

Full Time

Mid Level

16 days ago

Job Description

About the Role

Boats Group seeks a data-driven and collaborative Digital Marketing Manager to join their dynamic marketing team. The role is part of the Performance Marketing team, focused on driving growth and revenue through paid media channels. The company is the fastest-growing digital business in the recreational boating space, with a passionate, inclusive, and innovative culture that values collaboration, talent leveraging, and industry enthusiasm.

Key Responsibilities

Manage and optimize paid media campaigns across SEM, paid social, and display platforms.
Continuously monitor campaign performance and implement optimizations to drive improvements in key KPIs (CPA, ROAS, CTR, etc.).
Identify trends, emerging platforms, and competitive shifts to adapt strategy and maintain performance leadership.
Collaborate with the broader marketing and creative teams to build and test ad creatives, landing pages, and conversion funnels.
Generate and analyze detailed performance reports, providing insights and recommendations to stakeholders.
Present campaign results and strategic recommendations during regular performance reviews with internal business leaders.
Work alongside product and analytics teams to measure marketing effectiveness, develop attribution models, and track user behavior.
Stay current on performance marketing trends, tools, and best practices to drive innovation and efficiency in campaigns.

Requirements

3+ years of hands-on experience in performance marketing with a focus on paid channels (SEM, display, and paid social).
Proven track record of managing campaigns from strategy through execution to reporting and optimization.
Deep proficiency with Google Ads, Meta Ads (Facebook/Instagram), and analytics tools such as Google Analytics.
Experience with conversion tracking, attribution modeling, and A/B testing across paid channels.
Comfortable working with data - able to extract insights from large datasets and turn them into actionable strategies.
Familiarity with CRM platforms such as Salesforce or similar tools.
Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Strong communication skills, both written and verbal, with the ability to clearly present findings and strategies to stakeholders.
Bachelor's degree in Marketing, Economics, Business, or a related field preferred.

Nice to Have

Experience working in the recreational boating or related industries.
Knowledge of attribution models and advanced analytics techniques.
Experience with online training, courses, seminars, and certifications related to digital marketing.

Benefits & Perks

Hybrid Work Flexibility: remote Mondays and Fridays, in-office Tuesday-Thursday.
Paid time off starting on day one, multiple paid holidays, your birthday off, and winter break.
4 paid volunteer days annually.
Modern office amenities including sit/stand desks, dual monitors, gym, snacks, and beverages.
Comprehensive Medical, Dental, Vision, and Life insurance.
401(k) plan with a 4% match.
Free parking and subsidized train passes.
Online training, live courses, and funds for courses, seminars, and certifications.
Team-centric environment emphasizing relationship-building and personal connections.

Working at Boats Group

Boats Group is a talented team of techies, creatives, marketers, closers, and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. The company values passion, dedication, inclusivity, innovation, and collaboration. Employees consider one another family and work in an environment that encourages leveraging talents, actively shaping the company's future, and fostering a love for the industry.

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