Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to grow online visibility, drive lead generation, and support brand objectives.
• Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and Pinterest with a focus on ROI and CPL.
• Oversee SEO initiatives including keyword planning, content optimization, backlink strategy, and performance monitoring.
• Own the digital marketing calendar, aligning campaigns with product launches, seasons, promotions, and events.
• Plan and oversee content creation for blog posts, landing pages, emails, and social media channels.
• Build and manage campaigns through platforms like Klaviyo, Mailchimp, or similar, focused on nurturing leads, re-engaging past clients, and driving referrals.
• Oversee the brand's organic social presence (Instagram, Facebook, TikTok, LinkedIn, Pinterest), aligning content with campaign goals and voice.
• Collaborate with internal and external creatives to develop luxury-standard assets.
• Use Google Analytics, Google Search Console, and ad platforms to track campaign performance and user behavior.
• Report weekly on key KPIs including traffic, conversion rates, leads, ad spend, and campaign effectiveness.
• Make data-driven decisions to refine strategies and improve funnel efficiency.
• Deeply understand the luxury jewelry buyer's mindset and help shape messaging that builds emotional connections.
• Collaborate with sales, customer service, and design teams to align marketing with the client journey and experience.
• Coordinate reviews, referrals, and influencer campaigns to generate high-trust UGC and online reputation.
• Stay ahead of emerging digital trends, technologies, and platforms in the jewelry and luxury space.
• Propose new growth channels or marketing experiments to expand reach and improve performance.
• Help identify and pitch creative campaigns, partnerships, or digital PR opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing with a focus on luxury services, lead generation, or high-ticket items.
• Strong experience with Google Ads, Meta Ads Manager, SEO tools, and email/SMS platforms (Klaviyo, Mailchimp, etc.).
• Excellent copywriting and storytelling skills, with a feel for emotional luxury branding.
• Experience managing creative teams or content production is a plus.
• Confident in using analytics tools and dashboards to drive decisions.
• High attention to detail, proactive mindset, and ability to manage multiple projects simultaneously.

Nice to Have

• Experience in the fine jewelry or luxury lifestyle space.
• Familiarity with the customer psychology behind engagement ring and gift purchases.
• Understanding of influencer marketing or affiliate partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of relevant digital marketing experience.

Benefits & Perks

• Pay rate of $20.00 - $30.00 per hour.
• In person work location.
• Full-time or part-time employment options.