Digital Marketing Manager

About the Role

Key Responsibilities

• Lead and manage both organic and paid social campaigns across platforms, partnering with internal paid marketing teams to optimize performance and ensure creative excellence.
• Collaborate with e-commerce and CRM teams to align on digital calendar, promotions, and customer segmentation strategies.
• Act as digital liaison across social, paid, ecom, and CRM—ensuring cross-functional alignment on campaign planning and execution.
• Lead the organic social media strategy and oversee content calendars.
• Partner with PR, creative, and design teams to ensure messaging consistency and digital campaign integration.
• Convert product and collection inspiration into compelling, consumer-facing narratives for use across digital platforms.
• Manage creative brief development for digital-first content needs, ensuring clarity, timing, and alignment across teams.
• Report on key campaign performance metrics; deliver insights and recommendations to optimize future strategies.
• Stay informed on industry trends, social media platform updates, and digital best practices.
• Collaborate closely with cross-functional partners to ensure synergy between brand storytelling and marketing initiatives.
• Guide community management strategy and ensure coordination with global counterparts.
• Manage the social footprint of the North America retail boutiques, ensuring brand consistency and timely content across channels.
• Support event-based digital activations (e.g., product launches, seasonal campaigns) in partnership with PR and brand teams.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing, with a focus on social media and cross-functional campaign management.
• Strong conceptual skills with an eye for elevated brand storytelling.
• Comfortable leading timelines, calendars, and cross-functional coordination.
• Strong understanding of digital performance metrics and reporting tools.
• Excellent project management, collaboration, and communication skills.
• Ability to work in a fast-paced, creative environment with shifting priorities.
• Strong attention to detail and ability to work autonomously.
• Proficient in Microsoft Office Suite and familiar with platforms like Meta Ads Manager, Google Analytics, or similar tools.
• Familiarity with content creation tools, photography, and/or creative direction skills is a plus.

Nice to Have

• Familiarity with content creation tools, photography, and/or creative direction skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing.

Benefits & Perks

• Competitive salary with potential bonus and/or commission plan.
• Benefits may include health care, retirement savings, paid time off/vacation, and employee discounts.