Digital Marketing Manager

About the Role

Key Responsibilities

• Be the point person for the day-to-day management for two primary digital marketing channels, social media and email marketing, and liaise with the website team for website content initiatives.
• Shape the online presence and branding of Cadence Bank by leveraging various digital channels to drive marketing strategies and achieve business goals.
• Liaise with customer service and compliance teams on daily customer interactions on social media by responding to inquiries, logging metrics, and socializing sentiment analysis.
• Build posts and emails across key digital channels in collaboration with the creative team to promote the Cadence Bank brand, its affiliates, and its products and services.
• Ensure content and creative are SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.com and its affiliate websites.
• Perform content audits to ensure website content is current, accurate, relevant, and aligned with marketing goals and brand voice.
• Conduct SEO keyword research to support website content development efforts.
• Generate, curate, edit, publish, and share content that supports social media strategy and encourages engagement.
• Manage and oversee scheduling of posts and emails through respective editorial calendars and platforms.
• Monitor social media channels and user-generated content to protect brand reputation and produce monthly reports.
• Moderate and respond to comments, messages, and reviews, and report complaints according to policy.
• Analyze performance metrics and social media/email analytics to inform and improve content strategy and engagement.
• Stay up-to-date with digital trends and marketing technology developments.
• Assist in coordinating the development of creative assets such as e-books, infographics, and tip sheets, and design basic graphic elements when needed.

Requirements

• Bachelor's Degree in Marketing, Communications or a similar field.
• 3-7 years of related work experience in content development for digital marketing or social media.
• Excellent written and verbal communication skills, with strong editing skills.
• Understanding of how to position content and digital experiences to various buyer personas and the buyer journey.
• Proficient with social media channels including Facebook, LinkedIn, Twitter, and YouTube.
• Strong critical thinking, research, and problem-solving skills.
• Excellent time management, organization, and project management skills, with attention to detail.
• Proficient in Google and/or Microsoft product suite (Docs/Word, Sheets/Excel, Slides/PowerPoint, Google Forms).
• Experience using a project management platform.
• Ability to work independently and as part of a team, showing initiative and accountability.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with web, email, and social media content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore).
• Experience in financial services or a similar industry.

Nice to Have

• Experience using web, email, and social media content management systems such as ActiveCampaign, Sprout Social, Moz, Sitecore.

Qualifications

• Bachelor's Degree in Marketing, Communications or a similar field.