Digital Marketing Manager

About the Role

Key Responsibilities

• Own and optimize organic and paid media strategy across Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging channels.
• Manage and scale multi-million dollar annual budgets to drive qualified leads, pipeline, and ROI.
• Create holistic digital strategies that span paid, organic, and social channels to drive acquisition and retention.
• Execute high-performance campaigns, including creation, A/B testing, audience segmentation, and conversion tracking.
• Build high-converting landing pages and nurture flows using Hubspot and other marketing automation tools.
• Utilize AI tools and data platforms to streamline operations, improve targeting, and enhance creative performance.
• Drive insights through analytics, ensuring every dollar spent is measured, evaluated, and iterated.
• Collaborate with marketing and sales teams to align messaging, ICP targeting, and campaign goals for multiple SaaS products.
• Lead social media marketing strategies, particularly for LinkedIn and other B2B platforms.
• Champion ongoing content and functionality upgrades and lead improvements in SEO optimization for Lofty websites.
• Stay ahead of trends in performance marketing, B2B growth tactics, and real estate tech.

Requirements

• 4 - 6+ years of hands-on digital marketing experience with proven progression and increasing responsibility.
• Strong expertise in Google, Microsoft, Meta, and LinkedIn Ads, including platform-specific best practices.
• Demonstrated ability to manage and optimize $1M+ in annual ad budgets, rapidly scaling lead generation while maintaining cost efficiency and ROAS/ROI goals.
• Passion for data, performance marketing, and continuous experimentation.
• Proven ability to run campaigns for multiple products simultaneously, especially in a B2B SaaS environment.
• Proficiency with Hubspot, Google Analytics, tag management, and pixel tracking.
• Experience creating or managing conversion-optimized landing pages.
• Familiarity with AI tools (e.g., ChatGPT, Clay, predictive analytics platforms) and SaaS marketing toolkits.
• Experience with multi-touch attribution and media mix models.
• Highly adaptable, with a self-starter attitude and the ability to thrive in a very dynamic, fast-paced, startup style environment.

Nice to Have

• Prior experience marketing to real estate professionals or proptech audiences.

Qualifications

• Educational background is not explicitly specified, but at least 4-6 years of relevant experience is required.

Benefits & Perks

• FREE medical coverage for employees with options to add dependents or choose alternative plans with a credit.
• Three weeks of paid time off plus 10 holidays.
• Up to 6 weeks of paid paternity leave once eligible for FMLA.
• Free access to SupportLinc, a global support platform for personal and professional challenges.
• Monthly team activities, quarterly town halls, open Q&A sessions, and other events.
• Leadership training, development journeys, coaching, and mentoring opportunities.
• Company-matched 401(k).
• 100% company-paid life/AD&D insurance and short-term disability.