Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and manage the hotel's e-commerce strategy through all online marketing efforts including traffic and revenue programs via SEO, SEM, email, display, and other online mechanisms.
• Measure key performance metrics in Google Analytics and other tools to identify trends and opportunities based on customer behavior and geo data.
• Provide monthly reporting summaries to key stakeholders using GA4, Digital Scorecards, and vendor reports.
• Focus on increasing web direct share and brand.com distribution.
• Manage all digital channels including Omnidallas.com, landing sites, partner websites such as Visit Dallas, Expedia, Booking.com, OpenTable, Yelp, etc.
• Manage all Google Business listings at the hotel level, including outlets and spa.
• Own online travel agencies and partners, collaborating with Revenue Management and Sales on digital strategies.
• Review, assess, and manage content and imagery on all digital channels and partner websites.
• Participate in corporate digital marketing calls to discuss trends, campaigns, and best practices.
• Assist in developing annual marketing plans and budgets to support short-term and long-term hotel strategies.

Requirements

• Bachelor's degree in Marketing.
• Minimum of 2+ years of progressive marketing experience, including strategic campaign planning and multi-channel oversight.
• Strong understanding of digital, traditional, and experiential marketing channels.
• Proficiency in Google Analytics (GA4) and experience using analytics tools for decision-making.
• Experience planning, launching, and optimizing paid campaigns on platforms such as Meta and Google Ads.
• Ability to analyze campaign data, extract insights, and translate findings into strategic actions.
• Strong written and verbal communication skills for presenting ideas and results.
• Highly organized with attention to detail and ability to manage multiple projects in a fast-paced environment.
• Experience managing budgets, creative teams, and agency relationships.
• Experience managing or mentoring direct reports or dotted-line contributors.
• Team-building skills with a collaborative, proactive approach.
• Ability to influence across multiple departments and stakeholder groups.

Nice to Have

• Experience in hospitality or travel marketing.

Qualifications

• Bachelor's degree in Marketing.

Benefits & Perks

• Not specified in the description.