Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive email marketing strategies that highlight our specialty food products, promotions, and seasonal offerings.
• Collaborate with cross-functional teams to craft compelling content, visuals, and persuasive calls-to-action for optimal engagement and conversion rates.
• Oversee email campaign metrics, analyze performance, and provide actionable insights for continuous improvement.
• Lead the execution of the company's social media strategy, collaborating with Marketing, Merchandising, Product stakeholders, and agency partners.
• Drive the creation of captivating content and visuals for social media platforms, enhancing brand visibility and engagement.
• Oversee content scheduling through CW's project management tool, ensuring consistency and timely postings.
• Conduct thorough analysis of social media campaign performance, offering strategic insights for continuous improvement.
• Elevate customer segmentation strategies based on demographics, purchase behavior, engagement levels, and other data points.
• Curate dynamic and targeted email lists for highly personalized marketing communications, tailoring content to resonate with distinct customer segments.
• Collaborate closely with the Senior Content Marketing Manager to orchestrate effective demand generation campaigns that amplify brand awareness, boost website traffic, and generate sales.
• Conduct in-depth campaign analysis, identifying successful channels and strategies for resource optimization.
• Spearhead the creation of engaging content across diverse channels, including email campaigns, newsletters, landing pages, and social media platforms.
• Ensure all content seamlessly aligns with the company's brand voice, values, and messaging guidelines.
• Utilize advanced data analytics tools to track and interpret key performance indicators (KPIs) shaping our marketing initiatives.
• Regularly present comprehensive reports on campaign performance, customer engagement, and conversion rates to both the marketing team and senior management.
• Stay on the cutting edge of industry trends, consumer preferences, and competitive marketing activities to identify new growth avenues.
• Leverage social tracking platforms like Hootsuite, Sprout Social, and Meltwater to refine and optimize our social media presence.
• Lead CRM initiatives, working closely with the Sales, Merchandising, and Product teams to integrate customer data and enhance touchpoints throughout the sales funnel.
• Design and manage automated email workflows, ensuring personalized and timely content delivery at various stages of the customer journey.

Requirements

• Bachelor's degree in marketing or a related field.
• Minimum 6 years of experience in digital marketing, with a focus on email marketing, CRM management, segmentation, demand generation, and social media execution.
• Strong leadership skills with the ability to guide and mentor a team.
• Demonstrated proficiency in email marketing tools, CRM platforms, marketing automation software, and social media management tools.

Qualifications

• Bachelor's degree in marketing or a related field.
• Minimum 6 years of experience in digital marketing.