Digital Marketing Manager

About the Role

Key Responsibilities

• Own and manage the organization's primary WordPress website and new auxiliary Google site ensuring optimal functionality, SEO performance, accessibility, and regular content updates.
• Maintain and improve digital workflows, integrations, and automations between platforms (e.g., email marketing, website, CRM).
• Build and manage stakeholder communications using Mailchimp (or comparable platforms), including list segmentation, automation, and performance analysis.
• Support lifecycle marketing efforts to drive client retention, cultivation and program engagement.
• Oversee scheduling, publishing, and monitoring of content across social platforms.
• Use platform analytics and trends to grow engagement and improve visibility.
• Monitor digital KPIs using Google Analytics, social insights, and email dashboards.
• Translate performance data into insights and actionable recommendations.
• Develop monthly and quarterly reports to assess ROI and inform strategy.
• Support the planning and execution of multi-channel digital marketing campaigns that align with programmatic and fundraising goals.
• Manage digital marketing calendars and coordinate cross-functional stakeholders for timely delivery.
• Implement and optimize SEO, SEM, and paid digital advertising strategies (Google Ads, Google Grant, social ads, etc.).
• Collaborate with internal teams to develop clear, accessible, and mission-aligned digital content.
• Write and edit content for web pages, emails, and social media, ensuring consistency in voice and messaging.
• Coordinate with designers and media creators on multimedia and branded assets.
• Manage digital photo and image library.
• Create campaign or project specific marketing and communications plans.
• Use Monday.com to manage timelines, deliverables, and cross-functional communication for marketing initiatives.
• Maintain documentation and best practices for repeatable marketing operations.
• Manage external vendors including graphic and web designers, print shops, etc. as needed for general departmental and organizational support.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years of experience in digital marketing, preferably in a nonprofit or healthcare context.
• Strong technical knowledge of WordPress, Mailchimp (or similar email services), Google Analytics, SEO tools, and social media platforms.
• Proficiency in utilizing Canva for social media, flyers and other marketing needs.
• Proven experience using data to inform marketing strategy and improve outcomes.
• Comfort with writing short form content to support marketing initiatives.
• Familiarity with digital advertising platforms and A/B testing methodologies.
• Excellent project management, organization, and communication skills.
• Essential Certifications: WordPress Certified Editor (WCE), Google Ads (search, display, video, measurement), Google Analytics Individual Qualification (IQ).

Nice to Have

• Familiarity with Canva, Photoshop and Adobe Creative Suite, particularly InDesign.
• WordPress Certified Developer (WCD).
• Experience with video editing tools.
• Familiarity with CRMs like Monday CRM, Salesforce, HubSpot, or donor management systems.
• Experience with Google Tag Manager, HTML/CSS, or web optimization tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years of experience in digital marketing.