Digital Marketing Manager

Siegel Group

Las Vegas, NV

Full Time

Senior

64k-80k

14 days ago

Job Description

About the Role

The Siegel Group is a privately held real estate investment and management firm specializing in transforming underperforming properties into thriving assets. With over two decades of experience, we've built a reputation for excellence through hands-on management and in-house expertise across construction, design, legal, and marketing. Recognized for our contributions to Nevada and beyond, we are deeply committed to enhancing the communities we serve. Whether acquiring distressed assets or developing ground-up projects, our goal is to deliver long-term growth and value. We are looking for a creative and performance-driven Digital Marketing Manager to lead the digital strategy for our portfolio of hospitality and restaurant brands. This role will oversee all online marketing efforts to build brand awareness, increase guest engagement, drive reservations, and support local store marketing initiatives.

Key Responsibilities

Develop and execute digital marketing campaigns across all brands, including paid social, Google Ads, display, retargeting, email, and SMS
Manage and optimize brand websites, ensuring content is up to date, SEO-optimized, and mobile-friendly
Own the social media strategy across platforms (Instagram, Facebook, TikTok, etc.) to build brand presence and community engagement
Coordinate with operations, culinary, and creative teams to promote seasonal menus, promotions, events, and openings
Oversee email marketing strategy, including CRM segmentation, campaign planning, and performance tracking
Monitor online reviews (Yelp, Google, TripAdvisor) and manage reputation strategy in collaboration with location managers
Analyze and report on campaign performance, website traffic, and ROI using tools like Google Analytics, Meta Business Suite, and others
Work with influencers and content creators to support local and national campaigns
Stay current on hospitality and food & beverage trends, digital innovations, and competitor strategies

Requirements

3-5+ years of digital marketing experience, preferably in hospitality, restaurant, or lifestyle brands
Experience supporting multi-unit and multi-market operations
Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and email platforms (e.g., Mailchimp, Klaviyo)
Strong understanding of hospitality customer behavior and local marketing tactics
Excellent project management and organizational skills
Experience with design platforms (e.g., Canva, Adobe Creative Suite) is a plus
Ability to manage multiple brands and campaigns in a fast-paced environment
Ability to work remote while collaborating effectively with cross-functional teams

Nice to Have

Experience with design platforms such as Canva and Adobe Creative Suite

Qualifications

Bachelor's degree in a relevant field

Working at Siegel Group

The Siegel Group values hands-on management, in-house expertise, and a commitment to community enhancement. The company fosters a dynamic environment that encourages innovation, collaboration, and growth.

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