Digital Marketing Manager

Zoom

Boise, ID

Full Time

Senior

3 days ago

Job Description

About the Role

The Global Digital Display team at Zoom is seeking a highly motivated Digital Marketing Manager to manage and expand digital channels globally. This role involves managing existing vendors, onboarding new ones, executing comprehensive campaigns including planning, buying, optimization, and reporting. The Digital Marketing Manager will shape Zoom's ad tech stack, manage media budgets, forecast channel efficiency, and partner with cross-functional leaders to drive growth through testing and optimization. At Zoom, we connect people and enable better communication through innovative products, fostering a fast-paced, collaborative, and inclusive environment.

Key Responsibilities

Managing global campaigns, encompassing creative, targeting, and budget management for Zoom.
Possessing experience with display, paid social, and content syndication channels.
Developing and analyzing detailed reports covering bids, device, audience segments, geo and demographic targets, and asset performance.
Generating comprehensive reports for internal marketing teams and cross-functional stakeholders.
Acting as a subject matter expert in digital marketing trends, actively participating in team meetings and brainstorms.
Collaborating closely with cross-functional teams, including Web Marketing, Integrated Marketing, Customer Marketing, and Brand, to implement best practices, identify testing opportunities, and develop robust testing roadmaps.
Contributing to creative strategy alongside internal design resources to continuously develop and test new creative assets.
Managing complex work-streams and initiatives aligned with overall marketing objectives, establishing internal procedures and policies as needed.

Requirements

5+ years of experience in performance paid media, with an emphasis on display, paid social, and content syndication.

Working at Zoom

At Zoom, we work at a fast pace, designing solutions with our customers and users in mind. We value problem-solving, collaboration, diversity, and inclusion, providing opportunities to deliver impactful projects and advance careers in a dynamic environment.

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