Digital Marketing Specialist

Firespring

Lincoln, NE

Full Time

Mid Level

3 days ago

Job Description

About the Role

Firespring, Nebraska's first Certified B Corporation®, is looking for a Digital Marketing Specialist to join their team. The company provides marketing, printing, and strategic guidance to thousands of brands, businesses, and nonprofits across all 50 states and globally. Their mission is to accelerate client prosperity and do more good through impactful marketing strategies and campaigns.

Key Responsibilities

Build and manage PPC campaigns across Google Ads, Bing, and other platforms, optimizing bids, keywords, and creative for best results.
Run paid social campaigns on channels like Facebook, Instagram, LinkedIn, and TikTok, driving engagement and conversions that align with client goals.
Dig into keyword research, ad copy, and campaign testing to continually improve performance.
Shape organic and paid social content by writing posts, captions, and headlines that resonate with audiences.
Track performance using tools such as Google Analytics, Search Console, and Meta Business Suite, then translate the data into clear, actionable insights.
Collaborate with creative teammates to ensure ads and content align with brand voice and campaign objectives.
Keep an eye on budgets and adjust strategy to maximize ROI across all digital channels.
Manage, review, and perform SEO responsibilities.
Work with third-party platforms that assist in daily SEO and PPC management.
Stay curious and current with new trends, updates, and best practices in digital marketing.

Requirements

Experience managing digital campaigns, especially Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
Familiarity with analytics platforms such as Google Analytics and Tag Manager, along with the ability to interpret data and spot opportunities.
Comfortable writing social posts and paid search ads that click with audiences.
A detail-oriented mindset with the ability to juggle multiple projects and deadlines.
Excellent communication and collaboration skills to translate strategy into action.
Bonus: Certifications such as Google Ads, Meta Blueprint, etc.

Nice to Have

Certifications (Google Ads, Meta Blueprint, etc.)

Qualifications

Experience managing digital campaigns, especially Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
Familiarity with analytics platforms such as Google Analytics and Tag Manager.
Comfortable writing social posts and paid search ads.

Benefits & Perks

Competitive salary
Hours — 40 hrs, flexibility required
401(k) with professional financial advising
Fun work environment with activities inside and outside the office
Unlimited soft drinks, tea, and beer
Dress code allowing personal freedom

Working at Firespring

Firespring prioritizes loving your experience at work, with a dedicated group creating activities inside and outside the office. They emphasize having fun and fostering strong relationships, reflecting a positive and engaging workplace environment.

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