Digital Marketing Program Lead

About the Role

Key Responsibilities

• Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans.
• Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
• Facilitate / lead strategic and tactical marketing discussions with Partners.
• Create presentations and other documentation for both external Partner meetings as well as internal reviews.
• Develop and maintain portfolio marketing calendar.
• Create and manage marketing budgets, including monthly forecast, and budget reconciliation.
• Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
• Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies.
• Partner with business partners to identify opportunities for greater efficiency and impact.
• Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in.
• Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures.

Requirements

• 5-7 years of experience in leading projects.
• Financial services background required.
• Track record of successfully managing complex marketing programs in a highly matrixed team environment.
• Strong project management skills.
• Partner / client-facing experience.
• Strong attention to detail.
• Strong written and verbal communication skills.
• Bachelor's degree required.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Competitive pay range of $37-$47 per hour, dependent on experience, skills, certifications, training, and location.
• A range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.