Digital Marketing Specialist

Robert Half

Gilbert, AZ

Contract

Mid Level

3 days ago

Job Description

About the Role

We are looking for a talented and motivated Digital Marketing Specialist to join our team on a long-term contract basis. This role offers the opportunity to work remotely while contributing to a dynamic and mission-driven organization. As part of our team, you will play a pivotal role in executing digital marketing campaigns, managing social media content, and supporting franchisees with their digital needs.

Key Responsibilities

Maintain and update website content, including blog posts and microsite pages, while optimizing for search engines.
Support franchisees by assisting with local content updates and credential management for platforms like Google Business Profiles and Facebook.
Create and distribute monthly and quarterly digital scorecards to evaluate campaign performance.
Conduct competitive audits and compile reports to inform marketing strategies.
Manage marketing requests through a ticketing system, ensuring clear communication and timely follow-ups.
Oversee the organization of digital assets, templates, and process documentation to streamline marketing operations.
Collaborate on the planning and execution of marketing initiatives for new franchise locations and location changes.
Provide technical and logistical support for events, including registration websites and apps for the Annual Franchise Convention.

Requirements

Proficiency in digital marketing tools such as Canva, Sprout Social, WordPress, Google Business Profiles, and Facebook Business Pages.
Strong organizational skills with the ability to prioritize tasks, manage deadlines, and collaborate effectively in a fast-paced environment.
Exceptional interpersonal and communication skills, with a proven ability to build and maintain strong relationships.
Bachelor's degree in a related field or equivalent work experience.
Minimum of three years of experience in digital marketing, social media content creation, or video production.
Familiarity with Google Ads, Google Analytics, and email campaign tools.
Ability to analyze data and provide actionable insights to improve digital marketing performance.

Nice to Have

Background in healthcare or related industries is preferred but not required.

Qualifications

Bachelor's degree in a related field or equivalent work experience.
Minimum of three years of experience in digital marketing, social media content creation, or video production.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company's 401(k) plan.

Working at Robert Half

Innovation starts with people. Robert Half is a global leader in talent solutions, connecting highly qualified job seekers to opportunities at great companies. We focus on providing top jobs, competitive compensation, benefits, and free online training to support success and growth.

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