Digital Marketing Manager

Outcomes.Com

Dublin, OH

Full Time

Senior

4 days ago

Job Description

About the Role

The Digital Marketing Manager is a strategic leadership role responsible for developing and executing marketing strategies that drive sales and business growth. This role oversees marketing campaigns aimed at converting potential customers into paying clients while ensuring alignment with the sales team to achieve commercial objectives. As a key leader, the Manager establishes the overall marketing communications plan, ensuring it aligns with the company's strategy and goals. They act as a thought leader with a deep understanding of the brand, market, strategy, and communication channels, driving cohesion and consistency across domains, verticals, solutions, and client bases.

Key Responsibilities

Manage the Commercial Marketing plan and budget.
Lead a cross-functional team in the execution of the corporate strategy, setting tactical plans for digital, marcom (communications and events), and harmonizing vertical plans into an overarching plan.
Support compelling messaging, marketing, and communications that resonate with current and prospective clients, promoting the organization's vision, mission, and value proposition.
Develop and manage public and media relations, association, vendor, and partner relationships to advance thought leadership, industry involvement, and positioning across in-person and digital channels.
Lead the implementation of marketing campaigns across various channels like digital marketing, content marketing, social media, trade shows, and sales enablement tools to generate leads and drive sales.
Oversee the planning, execution, and measurement of marketing campaigns, including budget allocation, tracking KPIs, and optimizing results.
Develop strategies to nurture customer relationships, increase customer retention, and promote customer loyalty.

Requirements

Digital marketing expertise in managing online campaigns across various platforms.
Market research and analysis capabilities.
Strong understanding of sales processes and customer behavior.
Analytical skills to measure campaign performance and ROI.
Excellent communication and collaboration skills to work with cross-functional teams.
Strategic thinking and ability to develop effective marketing plans.
Experience in developing and implementing policies and procedures to achieve organizational goals.
Ability to interact with internal and external leaders, including senior management.
Persuasion skills to gain agreement in sensitive situations while maintaining positive relationships.
Minimum of 5 years of work experience in marketing (digital).
Bachelor's degree or equivalent work experience in Marketing (digital).

Qualifications

Minimum of 5 years of work experience in marketing (digital).
Bachelor's degree or equivalent in Marketing or related field.

Benefits & Perks

Medical, Dental and Vision Plans
Voluntary Benefits
HSA & FSA
Fertility & Family Planning Benefits
Paid Parental Leave
Adoption Assistance Program
Employee Resource Groups
Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
11 Paid Holidays
Corporate Wellness Program
401k with Roth Option Available - immediate eligibility
401k Employer Match

Working at Outcomes.Com

The company offers a supportive environment with comprehensive benefits, including wellness programs, resource groups, flexible PTO, and opportunities for professional growth. Emphasis is placed on strategic leadership, collaboration, and fostering a positive workplace culture focused on innovation and employee well-being.

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