Digital Marketing Manager

About the Role

Key Responsibilities

• Manage and support paid media activities and brand campaigns across United States and Canada, predominantly video on YouTube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function.
• Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics.
• Run campaign tests, analyze data, and leverage insights for optimization.
• Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members.
• Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in other regions.
• Keep up with the latest digital marketing trends.
• Travel to off-sites or the Norwalk, CT office a few times a year.

Requirements

• 2+ years of experience working with Google Ads or DV360, ideally with YouTube being a substantial part, either from an agency or an in-house team.
• Strong project management, organizational, and communication skills, with excellent attention to detail.
• Capability of balancing urgent priorities with strategic long-term objectives.
• Natural collaboration and bridge-building skills; experience working with individuals of varying fields such as creative, production, analytics.
• Experience with running & analyzing social-first content across YouTube Shorts, Reels, and TikTok is a plus.
• Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus.
• Experience from Meta, TikTok, PPC, and Display is a plus.
• Strategic individual with a hands-on approach to execution.
• Highly analytical, comfortable with campaign reporting and attribution models.
• Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher-level reports.

Nice to Have

• Experience with running & analyzing Social-first content across YouTube Shorts, Reels and TikTok.
• Experience in working with and analyzing Brand lift and Reach & Frequency reports.
• Experience from Meta, TikTok, PPC and Display.

Qualifications

• 2+ years of experience in digital advertising, particularly with Google Ads or DV360.

Benefits & Perks

• Work from (almost) anywhere for up to 20 days per year.
• Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth.
• Company-paid subscription to HeadSpace.
• Company-wide week off a year - the whole team fully recharges.
• No meeting Fridays.
• Paid parental leave.
• Generous paid vacation + time off for your birthday.
• Paid volunteer time.
• Development Dollars and leadership development programs.
• Access to thousands of on-demand e-learnings.
• Travel discounts.
• Employee Resource Groups.
• Competitive retirement and health plans.
• Free lunch 2 days per week.