Digital Marketing Manager

Informa

Chicago, IL

Full Time

Senior

7 days ago

Job Description

About the Role

The Longevity Medical Division is at the forefront of cutting-edge health and longevity education, producing world-class events, research, and content. As the Digital Marketing Manager, you will report directly to the VP, Marketing and Operations and work as an essential member of our marketing team. You'll collaborate with brand marketing leads to support all digital marketing functions across all medical brands. From optimizing SEO to managing Salesforce Marketing Cloud automations, you'll be instrumental in ensuring our marketing efforts are data-driven, effective, and scalable. This role is based in our Chicago, IL Office.

Key Responsibilities

Oversee and implement an SEO strategy that drives organic traffic and audience growth.
Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
Work closely with brand teams to grow and nurture our audience database.
Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.

Requirements

Experience with SEO strategy and execution.
Knowledge of Salesforce and Salesforce Marketing Cloud automations.
Ability to analyze data using tools like Google Analytics and other Martech platforms.
Strong collaboration skills to work with cross-functional teams.
Understanding of marketing technology ecosystems and lead generation strategies.

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