Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute integrated marketing plans that align with firm-wide goals and customer acquisition strategies.
• Work with a team member focused on content creation to develop high-quality content, including ads, blog posts, articles, social media content, and email campaigns.
• Oversee social media management and reputation-building efforts across platforms such as Instagram, Facebook, LinkedIn, TikTok, etc.
• Optimize paid advertising campaigns to improve search engine rankings and drive organic and paid traffic, collaborating with website support for SEO optimization.
• Create and execute effective email marketing campaigns to nurture leads and drive conversions, working with content creators.
• Track and analyze website traffic, social media metrics, and campaign performance to measure ROI and inform decision-making.
• Share monthly reports with company leadership.
• Stay informed about the latest digital marketing trends and technologies to keep strategies competitive.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 6+ years of experience in digital marketing.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• E-commerce experience is required.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and social media platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for the steel industry is a plus.

Nice to Have

• Experience working in the steel industry or related fields.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.

Benefits & Perks

• Competitive salary and benefits.
• Opportunity to lead digital marketing projects hands-on.
• Medical, dental, vision, life, and other insurances.
• 401k Match.
• Generous PTO.