Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with company goals and target audience, including conducting market research and competitive analysis.
• Set clear marketing KPIs (e.g., lead generation, conversion rates) and create actionable plans to achieve them.
• Oversee content across multiple channels including producing blog posts, guides, and social media content that provide value to job seekers and career changers.
• Ensure content is optimized for SEO to increase online visibility.
• Collaborate with design to produce engaging visuals or videos for campaigns.
• Oversee multi-channel digital campaigns including email marketing, social media, and paid advertising.
• Assist in overseeing SEO/SEM and PPC campaigns on platforms like Google Ads and LinkedIn; optimize keywords and ad spend for ROI.
• Schedule and monitor social media posts on platforms (LinkedIn, Twitter, etc.) to build an online community and engage with followers and industry influencers.
• Build targeted email campaigns and drip sequences to nurture leads and re-engage users, utilizing marketing automation tools.
• Segment user base for personalized messaging and utilize marketing automation tools to streamline outreach.
• Track campaign performance using analytics tools, prepare reports, and use insights to optimize campaigns and improve conversion rates.
• Maintain a consistent brand voice and visual identity in all marketing materials.
• Monitor brand reputation online and engage positively with the community.
• Work closely with the Product team to align marketing campaigns with product launches and features.
• Coordinate with Partnerships and Implementations teams to produce enablement materials and understand user feedback.
• Lead marketing projects end-to-end and mentor junior team members, acting as the marketing lead in cross-department projects.

Requirements

• Five (5) years in marketing roles such as digital marketing or growth marketing, with startup or remote work experience being a strong plus.
• Strong design portfolio demonstrating creative expertise and innovation.
• Ability to plan and execute marketing campaigns across multiple channels including content, email, social media, SEO, and paid ads.
• Proficiency with marketing tools like Google Analytics, Heap, n8n.io, major ad platforms, SEO tools, email automation platforms (MailChimp), and social media management tools.
• Basic knowledge of HTML/CSS, JavaScript, and Wordpress CMS for landing page edits.
• Comfortable interpreting metrics and pivot strategies based on analytics, with experience in A/B testing, cohort analysis, or funnel optimization being desirable.
• Excellent written and verbal communication skills.
• Creative problem-solving attitude and highly organized with the ability to manage multiple projects independently.
• Willingness to embrace new technologies and solve problems as they arise.

Nice to Have

• Experience with marketing in the career development, edtech, HR tech, or related industries.
• Knowledge of challenges faced by job seekers and familiarity with the career exploration industry.
• A college degree in Marketing, Business, Communications, or a related field is not required but preferred.

Qualifications

• Strong knowledge in marketing, business, or communications is preferred.
• Experience marketing edtech, HR tech, or career services products is a plus.
• Ability to clear required background check.

Benefits & Perks

• Salary range approximately $57,520 to $120,000, depending on experience and qualifications.
• Eligible for bonuses.
• Robust benefits package including health benefits, retirement contributions, and paid time off.
• Full-time, remote work environment with flexible work arrangements.