Digital Marketing Manager - Amazon Ads

About the Role

Key Responsibilities

• Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Conduct keyword research, bid optimization, and audience targeting to improve ad performance.
• Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.
• Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.
• Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
• Stay updated with Amazon Ads best practices, new features, and industry trends.
• Provide regular reporting on campaign performance and insights to stakeholders.
• Manage ad budgets effectively to maximize ROI while controlling costs.
• Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.
• Optimize product listings for search ranking with relevant keywords, high-quality images, and compelling copy.
• Launch new Retail Media Networks in DIY/Tools and Home Improvement categories including Home Depot, Walmart, and Lowes.

Requirements

• 3+ years of experience managing Amazon advertising campaigns.
• Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.
• Experience with PPC management tools like Skai and analytics platforms.
• Proficiency in data analysis and the ability to interpret performance metrics.
• Excellent communication and collaboration skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.
• Bachelor's Degree in marketing, business, or related field.

Nice to Have

• Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms.

Qualifications

• Bachelor's Degree in marketing, business, or related field.
• 3+ years of experience managing Amazon advertising campaigns.

Benefits & Perks

• Competitive pay and benefits.
• Work/life balance and a collaborative environment.
• Ongoing education encouragement and budget.
• Comprehensive benefits plans including medical and dental insurance.
• Company-sponsored life insurance.
• Retirement security savings plan.
• Short- and long-term disability programs.
• Tuition assistance.