Digital Marketing Manager

About the Role

Key Responsibilities

• Collaborate with marketing team members for content creation, social media, and email marketing roles.
• Collaborate with other departments to ensure business objectives are being met.
• Utilize project management processes and tools, ensuring timely progress of marketing projects through biweekly sprints and stakeholder meetings.
• Develop and execute digital marketing strategies for B2B (primary focus) and B2C.
• Lead integrated marketing campaigns across various digital channels, including email, social media, and webinars.
• Drive annual campaigns, content collection, and collateral creation based on performance results.
• Provide creative solutions for CRM issues, collaborating with stakeholders to develop new ideas and projects.
• Support the planning and marketing of B2B conferences, managing logistical and promotional aspects.
• Analyze customer research, market conditions, and data to refine strategies.
• Submit weekly reports on campaign performance with actionable recommendations.
• Manage digital advertising on platforms such as LinkedIn, Meta, and Google Ads, focusing on campaign creation, audience targeting, and performance optimization.
• Coordinate the promotion and organization of B2C webinars with internal and external stakeholders.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in marketing with a successful track record in B2B and B2C campaigns.
• Strong project management skills and experience implementing complex marketing initiatives.
• Proficiency in digital marketing tools and platforms, including HubSpot, Trello, Webflow, Canva, and ad platforms.
• Proficient in Microsoft Office, including Word, Excel, and Outlook.
• Excellent communication and collaboration skills, especially in cross-functional teamwork.
• Flexibility and adaptability to manage multiple projects in a fast-paced startup environment.
• Experience working in healthcare or higher education industries is a plus.
• Knowledge of HubSpot is highly preferred.

Nice to Have

• Experience working in a fast-paced startup culture.

Benefits & Perks

• Salary Range $75,000 - $82,000 annually.
• Comprehensive Benefits Program: Medical, Dental, Vision, 401k, Tax Exempt Student Loan Repayment, and Commuter Benefits.
• A mission-driven work environment committed to support, growth, and achievement.
• Performance-based career growth opportunities.
• Work/life balance.
• Opportunity to be part of the exponential growth of a booming education tech company.