Digital Marketing Manager, Brand & Regional

About the Role

Key Responsibilities

• Act as the Center of Excellence (COE) and subject matter expert in digital and social media marketing, providing guidance and strategic direction.
• Develop, plan, and execute brand media strategies and tactical plans to meet marketing and business objectives.
• Monitor and optimize media campaigns across platforms, ensuring proper pacing and media buying.
• Collaborate with internal teams and external media agencies to develop media plans, measurement strategies, and ensure alignment with brand guidelines.
• Manage complex and high-risk projects, providing internal and external consulting and advisory services.
• Lead cross-functional teams or projects with significant resource requirements and risk, managing end-to-end programs.
• Analyze industry trends and competitor activities to inform strategy and identify growth opportunities.
• Build and implement metrics, rules, and processes for marketing measurement and automation.
• Support the development of long-term measurement plans for attribution and campaign effectiveness.
• Act as a digital marketing champion, supporting capability development and continuous improvement.

Requirements

• Undergraduate degree and/or relevant professional certifications or designations.
• 7+ years of relevant experience in digital, social, and content marketing.
• Proficient knowledge of multiple marketing disciplines, strategy development, and industry trends.
• Experience managing budgets and leading program or project activities.
• Effective communication skills, both oral and written.
• Ability to work collaboratively, build relationships, and handle confidential information with discretion.
• Proficiency in MS Office applications and digital marketing platforms such as Meta (Facebook Business Manager) and Google Ads Manager.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Strong judgment and decision-making skills, with the ability to interpret complex concepts and influence stakeholders.

Nice to Have

• Awareness of media strategy, planning, buying, and execution.
• Experience with media sponsorship negotiations and evaluations.
• Agency management experience or working closely with media agencies.
• Proficiency in campaign setup and maintenance in social media and search platforms.
• Understanding of martech space and in-platform measurement strategies.
• Experience developing and executing long-term measurement and attribution plans.

Qualifications

• Educational background including an undergraduate degree or relevant certifications.
• Minimum of 7 years of relevant experience in digital marketing and related fields.

Benefits & Perks

• Total Rewards package including base salary, variable incentive awards, health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and recognition programs.
• Support for colleagues' financial, physical, and mental well-being goals.
• Regular development conversations, training programs, and mentorship opportunities.
• Onboarding and training sessions to support success in the role.