Digital Marketing Manager, Brizo

About the Role

Key Responsibilities

• Develop and implement digital marketing strategies across paid, owned, and earned media including SEO, SEM, email, social, web, and display advertising.
• Lead day-to-day execution and optimization of digital marketing strategies to ensure timely, brand-aligned delivery.
• Monitor industry trends and emerging digital platforms to keep the brand at the forefront of innovation.
• Analyze performance marketing campaigns and digital engagement using analytics tools; identify insights and present actionable recommendations.
• Report on KPIs, delivering concise insights that inform strategic decisions.
• Maintain marketing data quality and ensure adherence to governance best practices.
• Oversee website content updates, product launches, and campaign integrations.
• Collaborate cross-functionally to identify and implement website enhancements, focusing on UX and performance improvements.
• Apply SEO/SEM best practices to drive traffic and engagement, maintaining consistent brand messaging and tone.
• Support and optimize email campaigns across key segments, including content creation, automation, A/B testing, and performance analysis.
• Work with brand and agency teams to strategize, create, and optimize content for social channels and digital campaigns.
• Manage and grow the brand's presence across platforms like Instagram, Pinterest, LinkedIn, and Facebook.
• Support broader digital initiatives including CRM (Salesforce), Marketing Cloud, PIM systems, and social listening tools.
• Act as a strategic partner and trusted advisor to internal stakeholders.

Requirements

• B.S. or B.A. in Marketing, Advertising, Communications, or related business field.
• 7+ years of digital marketing experience or equivalent combination of education and experience.
• Experience developing and managing marketing strategies and campaign executions for social, email, blog, and web.
• Expertise with digital tools and platforms like marketing automation and customer data platforms (SalesForce preferred).
• Proficient in making basic website updates on platforms such as Drupal or WordPress.
• Proven experience with web design and UX.
• Experience with SEO and SEM strategy and keyword research.
• Experience creating email marketing campaigns within a CRM system.
• Effective and clear communication skills, both verbal and written.
• Comfortable working independently within tight, and often changing, timelines while managing competing priorities.

Nice to Have

• Experience with web design and UX.
• Experience with marketing automation and customer data platforms like Salesforce.
• Experience with PIM systems and social listening tools.

Qualifications

• Educational background in Marketing, Advertising, Communications, or related field.
• 7+ years of relevant digital marketing experience.

Benefits & Perks

• Hybrid work environment with in-office and remote options.
• Recognition for diversity, inclusion, flexibility, and work-life balance.
• Comprehensive benefit plans including retirement, savings, tuition reimbursement, and employee incentive programs.
• Resources for mental, physical, and financial wellbeing.
• LinkedIn Learning access and internal cross-company project opportunities.
• Employee-led Business Resource Groups and paid volunteer days.