Digital Marketing Manager, Channels

About the Role

Key Responsibilities

• Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder and shelter channels.
• Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences.
• Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team.
• Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response.
• Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success.
• Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution.
• Work closely with UX and creative teams to optimize on and offline conversion experiences for channel prospects.
• Understand the phone experience and leverage insights to influence conversion.
• Develop, manage, and communicate comprehensive communications testing plans and associated results.
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy.
• Continuously evaluate the customer experience and develop new and innovative messaging working closely with internal compliance team.
• Manage and develop the Email Marketing Specialist.

Requirements

• 5+ years of relevant consumer marketing experience.
• Commercially focused with a track record of leading B2C conversion programs.
• Experience with direct marketing campaigns across digital and offline channels.
• Experience in customer journey development.
• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey).
• Knowledge of Adobe Marketo is highly desired.
• Quebec French fluency is a plus.
• Ability to think creatively to create outstanding customer experiences.
• Use data to make informed decisions and drive action.
• Leverage experience and curiosity to drive innovation.
• Thrive in a fast-paced environment and adapt quickly to change.
• Collaborate effectively to achieve successful outcomes.

Nice to Have

• Knowledge of Adobe Marketo.
• Quebec French fluency.

Qualifications

• 5+ years of relevant consumer marketing experience.

Benefits & Perks

• Full medical, dental, and vision benefits at no cost to the employee.
• Four weeks of paid time off and 9 paid float holidays.
• Five-week sabbatical after five years of employment.
• Open, casual, pet-friendly, and fun office environment.
• Free medical health insurance for your pet (1 dog or cat).
• Paid time off to volunteer at nonprofit organizations.
• Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.