Digital Marketing Manager, Demand-Gen

About the Role

Key Responsibilities

• Design and own a scalable demand generation reporting system
• Implement and manage a full-funnel reporting infrastructure using tools such as HubSpot Marketing & Sales Hub, Marketo, or Pardot
• Ensure end-to-end attribution, campaign tracking, and closed-loop reporting across marketing and sales touchpoints
• Forecast and manage pipeline goals
• Build and maintain annual demand forecasts using modern modeling and historical trends
• Break forecasts down into quarterly and monthly targets, and report on performance weekly
• Provide actionable recommendations to leadership based on insights
• Establish marketing performance dashboards
• Develop and maintain real-time dashboards reflecting performance across key KPIs including leads, conversion rates, CPL, CAC, and velocity
• Optimize content and campaign performance
• Lead external vendors in producing and distributing campaign assets such as blog content, email sequences, landing pages, and ads
• Assign content briefs, ensure their timely execution, and assess each asset's performance impact
• Audit and improve channel strategy
• Analyze all active distribution channels to evaluate ROI, establish attribution, and surface investment opportunities
• Recommend scaling or divestment decisions based on quantitative channel performance
• Act as the connective tissue between content, strategy, and outcomes
• Ensure all content aligns with the buyer journey and contributes to awareness and conversion
• Track engagement metrics and influence future content priorities based on performance
• Report marketing performance to leadership
• Deliver updates and insights to executive stakeholders with clarity
• Own the narrative behind the data, explaining what’s happening, why, and next steps
• Maintain a test-and-learn culture
• Run structured experiments across content messaging, channels, and formats to improve outcomes
• Maintain rigorous documentation to inform future strategy

Requirements

• 4-7 years in B2B marketing, with at least 2-3 years leading demand generation in a B2B SaaS or B2B services environment
• Hands-on experience with marketing automation platforms like HubSpot, Marketo, Pardot, or similar
• Proven ability to forecast pipeline outcomes and build executive-ready reporting
• Skilled at managing external vendors for content, media buying, and SEO
• Strong analytical mindset with fluency in marketing and sales funnel metrics
• Exceptional communication skills and stakeholder management experience
• Maintain rigorous documentation to inform future strategy
• Bachelor's degree or equivalent experience and/or military experience

Nice to Have

• Familiarity with multi-touch attribution modeling and lead scoring frameworks
• Experience in early-stage startups or high-growth environments
• Working knowledge of SEO, paid media, and ABM tools
• Background in go-to-market strategy or product marketing