Digital Marketing Manager

About the Role

Key Responsibilities

• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Analyzes existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Assists with development of the organization's website to ensure its efficiency and efficacy.
• Performs other related duties as assigned.

Requirements

• Thorough understanding of internet marketing and general marketing strategies.
• Excellent verbal and written communication skills.
• Excellent interpersonal and managerial skills.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite or related software.