Digital Marketing Manager

About the Role

Key Responsibilities

• Lead Acquisition & Campaign Management: Design and optimize digital campaigns (email, paid social, Google Ads, website). Develop lead nurturing programs and manage inbound/outbound prospecting. Collaborate with sales to ensure smooth lead handoff and pipeline growth.
• HubSpot CRM Setup & Management: Implement and manage HubSpot for automation, workflows, lead scoring, and segmentation. Maintain data integrity and train internal teams on CRM usage.
• Reporting & Analytics: Build dashboards and reports in HubSpot and/or Google Analytics. Monitor campaign performance, lead quality, and ROI. Present actionable insights for continuous improvement.
• Campaign Creation & Execution: Support creation of landing pages, emails, and content collateral. Monitor and adjust campaigns in real time. Coordinate with sales, creative, and web teams.
• General Marketing Support: Contribute to brand awareness and event/trade show marketing. Assist with website updates, SEO, and digital content distribution.

Requirements

• Minimum of 3 years of experience in digital marketing, marketing operations, or a related field, preferably in a B2B environment.
• Proficiency in HubSpot, including setup, management, and reporting functionalities.
• Hands-on experience with tools such as Google Analytics, Google Ads, and paid social media campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management and collaboration skills to thrive in a fast-paced environment.
• Self-motivated and capable of working independently while managing multiple priorities.
• Familiarity with email marketing campaigns and digital content creation processes.
• Comfortable coordinating efforts across cross-functional teams and external agencies.

Qualifications

• Relevant professional experience in digital marketing and marketing operations.

Benefits & Perks

• Salaried option (45 hrs/week): $85,000 - $95,000/year
• Bonus incentives based on KPIs such as qualified leads, campaign ROI, and engagement metrics, ranging from 5-15% of annual salary.
• Performance-based bonuses and growth potential.
• Benefits including medical, vision, dental, life and disability insurance.
• Eligibility to enroll in the company's 401(k) plan.