Digital Marketing Manager

About the Role

Key Responsibilities

• Lead and manage both organic and paid social campaigns across platforms, partnering with internal paid marketing teams to optimize performance and ensure creative excellence
• Collaborate with e-commerce and CRM teams to align on digital calendar, promotions, and customer segmentation strategies
• Act as digital liaison across social, paid, ecom, and CRM-ensuring cross-functional alignment on campaign planning and execution
• Lead the organic social media strategy and oversee content calendars
• Partner with PR, creative, and design teams to ensure messaging consistency and digital campaign integration
• Convert product and collection inspiration into compelling, consumer-facing narratives for digital platforms
• Manage creative brief development for digital-first content needs, ensuring clarity, timing, and alignment across teams
• Report on key campaign performance metrics; deliver insights and recommendations to optimize future strategies
• Stay informed on industry trends, social media platform updates, and digital best practices
• Collaborate closely with cross-functional partners to ensure synergy between brand storytelling and marketing initiatives
• Guide community management strategy and coordinate with global counterparts
• Manage the social footprint of North America retail boutiques, ensuring brand consistency and timely content
• Support event-based digital activations (e.g., product launches, seasonal campaigns) in partnership with PR and brand teams

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in digital marketing, with a focus on social media and cross-functional campaign management
• Strong conceptual skills with an eye for elevated brand storytelling
• Comfortable leading timelines, calendars, and cross-functional coordination
• Strong understanding of digital performance metrics and reporting tools
• Excellent project management, collaboration, and communication skills
• Ability to work in a fast-paced, creative environment with shifting priorities
• Strong attention to detail and ability to work autonomously
• Proficient in Microsoft Office Suite and familiar with platforms like Meta Ads Manager, Google Analytics, or similar tools
• Familiarity with content creation tools, photography, and/or creative direction skills is a plus

Nice to Have

• Familiarity with content creation tools, photography, and/or creative direction skills

Qualifications

• Educational background in Marketing, Communications, or related field

Benefits & Perks

• Paid time off
• Health care
• Retirement savings
• Employee discounts
• Potential bonus and/or commission plan
• First-class total rewards package