Digital Marketing Manager- Lead Generation

Kerry Foods - chilled savoury pastry business

Beloit, WI

Full Time

Mid Level

108k-182k

3 days ago

Job Description

About the Role

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment. We are seeking a highly motivated and results-driven Digital Marketing Manager- Lead Generation to join our dynamic team. In this role, you will be responsible for building a strategy to identify and engage potential customers, nurture relationships, and drive qualified opportunities to our sales pipeline.

Key Responsibilities

Identify and research potential leads through cold calling, email outreach, social media, and industry events.
Qualify leads based on predefined criteria to ensure alignment with our ideal customer profile.
Engage prospects through personalized communication across multiple channels, with a strong emphasis on social selling.
Build and maintain relationships by providing valuable insights and addressing prospect needs.
Develop and implement strategies to convert leads into qualified sales opportunities.
Schedule and coordinate meetings or product demos with internal subject matter experts.
Maintain accurate records of lead interactions using CRM tools.
Provide regular updates on lead generation activities, pipeline health, and conversion metrics.
Partner with the Sr. Director and cross-functional teams to align on goals and strategies.
Offer feedback to marketing on lead quality and outreach effectiveness.

Requirements

Bachelor's degree in Business, Marketing, or a related field.
3-4 years of experience in sales, marketing, or a customer-facing role (B2B or food & beverage industry experience is a plus).
Proven experience in performance marketing, with a focus on understanding return on investment, budget management/tracking/forecasting.
Excellent written and verbal communication skills.
Proficiency in CRM and sales tools (e.g., Salesforce, Marketo).
Strong analytical skills with the ability to look at data and drive decisions from it.
Self-starter with a strong drive to meet and exceed targets.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational and time management skills.

Nice to Have

Experience in the food & beverage industry.

Qualifications

Bachelor's degree in Business, Marketing, or a related field.
3-4 years of relevant experience.

Benefits & Perks

A comprehensive benefits package.
Incentive and recognition programs.
Equity stock purchase and retirement contribution.
Salary range of $107,757.00-$181,563.00 annually, based on experience and other factors.

Working at Kerry Foods - chilled savoury pastry business

Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Kerry emphasizes integrity, inclusivity, and a commitment to creating a diverse and supportive work environment.

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