Digital Marketing Manager, Marketing Lakeland

About the Role

Key Responsibilities

• Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines.
• Serving as the Marketing digital channel development and implementation subject matter expert for paid search.
• Performing assigned digital campaigns and projects.
• Effectively managing established digital channel multimillion dollar executional budgets.
• Promoting digital marketing through participation in department educational training and self-education opportunities.
• Dedicating time to marketing innovation and quality improvement.
• Managing special Marketing Communications related assignments.
• Facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases.

Requirements

• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience.
• At least four years of digital channel execution experience in Marketing or Advertising.
• Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms.
• Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social).
• Knowledge of current and future trends in digital marketing and communications platforms and applications.
• Knowledge of digital and social media analytics (e.g., Google Analytics, Urchin).
• Knowledge of budgetary management, metrics and reporting.
• Knowledge of content management and ecommerce systems.
• Strong understanding of search engine technology, strategies, and tactics, including enterprise search engine optimization, local search, and mobile search optimization.
• Knowledge of video optimization for search and performance.
• Knowledge of Marketing project workflow process and digital process lifecycle.
• Astute attention to detail and accuracy.
• Ability to demonstrate leadership skills.
• Team player attitude.
• Analytical skills.
• Persuasiveness and negotiation skills.
• Excellent verbal, written and presentation communication skills.
• Willingness to travel up to a week at a time with overnight stays.

Nice to Have

• Master's degree in Marketing or Advertising.
• At least six years of digital channel execution experience in Marketing or Advertising.
• Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin.

Qualifications

• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience.
• At least four years of digital channel execution experience in Marketing or Advertising.

Benefits & Perks

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost.
• Opportunity to purchase additional shares of privately-held stock.
• 401(k) retirement savings plan.
• Group health, dental and vision plans.
• Paid Time Off.
• Paid Parental Leave.
• Short- and long-term disability insurance.
• Tuition reimbursement.
• Free hot lunches at facilities with a cafeteria.
• Year End Bonus (one month's extra pay if employed through the bonus date).