Digital Marketing Manager - Paid Media, Etail, & Marketplaces

About the Role

Key Responsibilities

• Lead strategy and optimization of all Amazon Ads paid media campaigns (including search, DSP, and offsite media) and coordinate agency partner direction and relationships
• Implement self-service ad campaigns on marketplace accounts (TikTok Ads, Criteo)
• Oversee campaign performance, perform deep dive analyses, implement robust testing strategies, and identify opportunities to grow or optimize performance across paid marketing tactics
• Develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where improvements are needed
• Build and implement testing strategies to achieve actionable insights and improve campaign performance
• Handle allocation of budgets across Paid Media channels to achieve both long and short-term revenue goals
• Work with the greater etail and marketplaces team to communicate campaign results and develop strategies, tactics, and initiatives to achieve goals
• Serve as key contact for Paid Media by maintaining up-to-date knowledge of best practices and latest developments in digital marketing strategy
• Reliably maintain deadlines, prioritize projects as needed, and communicate any at-risk items
• Coordinate with members from various teams, including GTM, sales, planning, and analytics
• Field special projects and requests as needed

Requirements

• Bachelor's Degree or equivalent experience in Marketing, Communications, Advertising or related field
• 8+ years of hands-on experience leading paid media performance marketing campaigns, preferably in Retail environment or agency
• Experience with Amazon Ads marketing services preferred
• Ability to use data analytics to drive business performance and decision making
• Experience quantifying paid media impact, and ensuring alignment with overall business goals/initiatives
• Deep understanding of bid optimization tools
• Experience managing agency partners and leveraging partner feedback to improve campaign performance
• Strong project management skills with the ability to multi-task and stay organized
• Excellent communication (both written and verbal) skills
• Critical thinker with strong problem-solving skills
• Takes initiative to generate ideas to drive business and contribute to organizational efficiency
• Results oriented and strives to hit metric goals
• Team player with proven ability to work with multiple cross-functional groups

Nice to Have

• Experience with Amazon Ads marketing services

Qualifications

• Educational background in Marketing, Communications, Advertising or related field

Benefits & Perks

• Position is eligible to participate in a company incentive program
• Eligible for company benefits including medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and other voluntary benefits