Digital Marketing Manager Share LinkedIn Twitter Facebook Google Email

About the Role

Key Responsibilities

• Ideate, build and execute comprehensive marketing campaigns across various channels such as email, events, webinars, paid media, partnership marketing, newsletters, social media and more to meet business objectives.
• Monitor campaign performance metrics and make recommendations for optimization to help generate leads, nurture prospects and support audience-specific conversion funnels.
• Build a content strategy that supports demand generation and is tailored to key buyer personas across different stages of the customer journey.
• Research, write, produce and optimize content in all formats as needed for digital marketing & communication efforts.
• Develop a thorough understanding of Gregory & Appel's lines of business to ensure all content aligns with target audiences and demand generation strategy.
• Collaborate effectively across multiple internal teams to achieve campaign goals.
• Establish a deep understanding of G&A's business objectives and customer segmentation information.
• Continuously evaluate and execute creative digital strategies to grow audience engagement and convert leads into revenue opportunities, using data-centric insights to refine content and improve KPIs.
• Manage data entry, campaign tracking and reporting in CRM (Salesforce) and marketing automation platform (HubSpot).
• Measure, track and report at a campaign and tactical level, providing analysis, insights and recommendations for future campaigns.
• Evaluate marketing technology stack to ensure effective resources are available.
• Work cross-functionally with other teams to support marketing programs across different company verticals and messaging for consistent brand experience.
• Own KPIs that are meaningful, measurable and meet quarterly demand generation goals for growth and marketing attribution.
• Help organize and promote events or webinars as part of the demand generation strategy.
• Engage in pre-event, live and post-event activities to attract leads.
• Assist with other marketing projects and activities as needed.

Requirements

• Bachelor's degree in marketing, communications or a related field.
• 5-7 years of experience in a demand generation or digital marketing role with a proven track record of driving growth.
• Superb written and verbal communication skills with the ability to craft compelling messages for different audiences.
• Ability to analyze and comprehend data trends and forecasting, with experience in Salesforce dashboards and reporting, and HubSpot.
• Proficient understanding of paid channels (PPC, social, display), including their role in funnel stages and KPIs.
• Creative mindset with the ability to generate new ideas and approaches to demand generation.
• Extensive experience with CRM and marketing automation platforms (HubSpot, Salesforce, etc.), as well as knowledge of Wordpress, SEO/SEM, Google Analytics, and social media marketing.
• A team-player mentality with a collaborative spirit and ability to work autonomously.
• Strong project management skills, using team planning tools (Monday.com) to manage content and campaign planning.
• Strong analytical skills, with the ability to translate complex data into actionable insights and strategies.

Nice to Have

• Experience with Wordpress, SEO/SEM, Google Analytics, and social media marketing.

Qualifications

• Bachelor's degree in marketing, communications or a related field.