Digital Marketing Manager - Web Marketing Digital Experience

About the Role

Key Responsibilities

• Manage the creation, approval, and maintenance of web pages using Sitecore CMS, ensuring content is up-to-date, accurate, and aligned with brand guidelines.
• Implement and analyze A/B tests to optimize website performance and user experience, using data-driven insights to improve conversion rates.
• Serve as web design subject matter expert and guide stakeholders through layout and content choices to balance business needs with search optimization and user experience.
• Continuously monitor and optimize website performance, mobile responsiveness, and overall user experience, implementing best practices to enhance organic search visibility.
• Develop and execute strategies to increase website traffic and improve conversion rates, tracking KPIs such as traffic sources, unique visitors, bounce rates, and conversions.
• Work with the advertising team to develop a keyword strategy for SEO vs SEM, and manage ongoing SEO/organic traffic growth programs with content, program, and segment marketing teams.
• Utilize tools like Google Analytics and Conductor to analyze website performance and user behavior, generating reports to track progress and present results to leadership.
• Stay current with digital marketing trends and best practices, implementing innovative strategies to enhance online presence and business growth.
• Manage the Sitecore personalization program to reach target buyer personas and increase user engagement.
• Lead the web governance team to coordinate web optimizations across product marketing, marketing programs, CX, and e-commerce teams across all CE customer segments.
• Optimize site performance to drive relevant traffic to external e-stores.
• Manage resources including offshore teams and agencies, and coordinate with the corporate web team.
• Ensure all web marketing activities comply with relevant regulations and industry standards.
• Collaborate with cross-functional teams such as corporate web, content, marketing programs, segment marketing, product marketing, and customer support to align efforts.
• Monitor and report on website traffic growth, including organic traffic, unique visitors, page views, and session duration.
• Track and analyze conversion rates, including lead generation and sales metrics.
• Measure the impact of A/B tests on website performance and user engagement.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years of experience as a Web Marketing Manager in high-volume B2B web programs with a global, multi-country presence.
• Proficiency in Sitecore CMS.
• Strong knowledge of Google Analytics and other web analytics tools.
• Familiarity with A/B testing methodologies and tools.
• Familiarity with managing web-integrated technologies, including chatbots and marketing automation platforms.
• Understanding of SEO best practices and site optimization techniques.
• Previous management of agency or direct resources is desired.
• Healthcare or Healthcare Information Technology (HIT) experience preferred.

Nice to Have

• Experience with high-volume global B2B websites.
• Experience managing offshore teams and external agencies.

Qualifications

• Educational background with a Bachelor's degree or equivalent experience.

Benefits & Perks

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave