Digital Marketing Operations & Analytics Manager (Seramount)

About the Role

Key Responsibilities

• Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns.
• Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve.
• Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
• Partner with Salesforce teams to ensure accurate and timely data sync with Marketo.
• Assist in the research and implementation of new technologies as they are added to the marketing technology stack.
• Create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other platforms to track marketing progress.
• Analyze marketing and sales data using Salesforce reports and other tools.
• Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports.
• Audit attribution, tracking, and lead source data to ensure accuracy.
• Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools.
• Conduct QA on campaign assets to support error-free launches.
• Document processes, build playbooks, and contribute to team training.
• Develop and maintain programs within Marketo for data hygiene, enrichment, and privacy compliance.
• Identify opportunities for normalizing marketing data to facilitate segmentation and targeted campaigns.
• Manage creation of marketing segmentation and ensure all users can identify and reach key buyer audiences.

Requirements

• Bachelor's degree or equivalent experience in a technical field such as data, IT, or marketing.
• 2+ years of experience in B2B marketing operations, automation, and analytics.
• Hands-on experience with Salesforce and administrative experience with Marketo or another enterprise marketing automation platform.
• Strong proficiency with CRM systems and database management.
• Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports).
• Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels.
• Ability to build and maintain marketing performance dashboards and reports.
• Strong attention to detail and commitment to data accuracy.
• Proficiency with Microsoft Excel (e.g., VLOOKUP, pivot tables).

Nice to Have

• Experience with data visualization tools (e.g., Tableau, Power BI).
• Experience creating project plans and managing projects from start to finish (e.g., Asana).
• Strong technical proficiency in HTML/CSS and database management.
• Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management).

Qualifications

• Bachelor's degree or equivalent experience in a technical field such as data, IT, or marketing.
• 2+ years of experience in B2B marketing operations, automation, and analytics.

Benefits & Perks

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, plus paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities.
• 401(k) retirement savings plan with discretionary company matching.
• Health savings account, flexible spending accounts, and pre-tax commuter plans.
• Employee assistance program with counseling services.
• Wellness programs including gym discounts and incentives.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phased return to work.
• Support for nursing employees during business travel.
• Pet health insurance coverage.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and employee discount programs.
• Access to employee resource groups and professional growth opportunities.
• Benefits start day one.