Digital Marketing Specialist

About the Role

Key Responsibilities

• Design and execute digital marketing campaigns, including Google Ads, social media ads, and email marketing, to drive traffic, leads, and sales.
• Optimize website content, landing pages, and blogs to improve organic search rankings on Google and other search engines.
• Manage and optimize Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking.
• Collaborate with the marketing team to create engaging content (e.g., blog posts, videos, and social media posts) that aligns with SEO best practices and promotes Crown Motors' inventory and services.
• Monitor campaign performance using tools like Google Analytics, Google Ads, and social media analytics; provide regular reports with insights and recommendations to improve ROI.
• Develop and manage social media advertising campaigns on platforms like Facebook, Instagram, and X to increase brand awareness and engagement.
• Work with web developers to ensure the Crown Motors website is user-friendly, mobile-optimized, and aligned with SEO and conversion best practices.
• Stay updated on automotive industry trends, competitor strategies, and digital marketing innovations to maintain a competitive edge.
• Oversee digital marketing budgets to ensure cost-effective campaigns with maximum impact.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, with a focus on SEO, SEM, and Google Ads.
• Proficiency in Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Strong understanding of keyword research, on-page and off-page SEO, and PPC campaign management.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager).
• Excellent written and verbal communication skills for creating compelling ad copy and content.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS is a plus.
• Google Ads certification and/or Google Analytics certification preferred.
• Detail-oriented, creative, proactive, and able to work independently and collaboratively in a fast-paced environment.

Nice to Have

• Experience in the automotive industry.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, with a focus on SEO, SEM, and Google Ads.
• Google Ads certification and/or Google Analytics certification preferred.

Benefits & Perks

• Competitive salary
• Health insurance
• Paid time off
• Employee discounts on vehicles and services