Digital Marketing Specialist

About the Role

Key Responsibilities

• Monitor and maintain campaign budgets and pacing
• Support development of optimization recommendations and/or testing plans
• Pull and analyze data to inform campaign reporting and help build insights
• Granular maintenance of monthly billing cycle
• Partner with the agency to analyze key performance indicators daily, weekly, and monthly and deliver insights
• Strive to improve the ROI for marketing budget continuously
• Maintain a deep understanding of trends and changes in the Digital Marketing arena
• Serve as liaison with digital marketing agency of record for data quality and reconciliation
• Update and maintain data sources and databases to support Digital Marketing reporting and analytical needs

Requirements

• Strong time management and organizational skills; anticipate obstacles, adjust priorities as needs change, and keep others informed of progress
• Excellent interpersonal skills; self-motivated and adaptable in a fast-paced, dynamic, deadline-driven environment
• Proficient in Microsoft Office, Excel, Looker Studio and/or Tableau, including cross-cell, file referencing, pivot tables, visual graphs, and trending data
• Strong written and oral communication skills
• Bachelor's degree in marketing or related fields
• At least 3-5 years' experience of digital marketing campaigns reporting and analysis