Digital Marketing Specialist

A. O. Smith

Austin, TX

Full Time

Mid Level

3 days ago

Job Description

About the Role

The Digital Marketing Specialist - Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazon's advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The candidate will manage Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI, supporting the company's focus on innovative and energy-efficient solutions in water heating and treatment products.

Key Responsibilities

Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Conduct keyword research, bid optimization, and audience targeting to improve ad performance.
Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.
Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.
Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
Stay updated with Amazon Ads best practices, new features, and industry trends.
Provide regular reporting on campaign performance and insights to stakeholders.
Manage ad budgets effectively to maximize ROI while controlling costs.
Identify opportunities for growth and expansion within Amazon's advertising ecosystem.
Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.
Optimize product listings for search ranking with relevant keywords, high-quality images, and compelling copy.
Launch new Retail Media Networks in DIY/Tools and Home Improvement categories including Home Depot, Walmart, and Lowes.

Requirements

3+ years of experience managing Amazon advertising campaigns.
Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.
Experience with PPC management tools like Skai and analytics platforms.
Proficiency in data analysis and the ability to interpret performance metrics.
Excellent communication and collaboration skills.
Ability to multitask and manage multiple campaigns simultaneously.
Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.

Nice to Have

Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms.

Qualifications

Bachelor's degree in marketing, business, or a related field.

Benefits & Perks

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance.
Company-sponsored life insurance.
Retirement security savings plan.
Short- and long-term disability programs.
Tuition assistance.

Working at A. O. Smith

A. O. Smith is committed to providing all competencies needed to perform successfully in this position, with a focus on inclusivity and reasonable accommodations for individuals with disabilities. The company values diversity and equal opportunity employment, emphasizing a supportive work environment aligned with its innovative and environmentally conscious mission.

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