Digital Marketing Specialist

About the Role

Key Responsibilities

• Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
• Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
• Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
• Give realistic estimates of work and deliver on those timelines
• Proactively identify, troubleshoot, and address issues as they arise
• Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
• Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
• Actively identify process improvement opportunities

Requirements

• Education: B.A. or B.S. degree in a related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.)
• Must have at least 4+ years of experience
• Experience in lead management systems (LMS), content management systems (CMS), marketing systems (Email), and CRMs (Salesforce)
• Expert in HubSpot Marketing
• Expert in managing and creating digital marketing campaigns, email campaign workflows, and reporting dashboards
• Deep knowledge of the email channel and digital analytics best practices
• Passion for digital marketing with understanding of HTML, CSS, and other Adobe Creative Suite tools
• Strong communication skills, excellent attention to detail, well-organized, and able to handle multiple projects simultaneously
• Demonstrate analytical thinking and independent management skills
• Proficiency in blogging platforms and/or content management skills

Nice to Have

• Certified HubSpot Inbound