Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage assigned marketing-related website updates, including homepage, landing pages, online banking promotions, press releases, and social media content.
• Drive and manage the email marketing program, including creation, testing, analysis, vendor management, and ensuring quality email execution using data and automation tools.
• Act as the primary email administrator, including coding, quality assurance, reporting, and monitoring.
• Optimize Search Engine Marketing (SEM) investments, launch new campaigns, and collaborate with agency partners as needed.
• Analyze SEO findings and implement changes to improve marketing and communication efforts.
• Identify and test new marketing opportunities to enhance user engagement, lead generation, and conversions.
• Implement and oversee Exchange Bank's social media strategy, including content ideation, updates, and community engagement.
• Coordinate with internal teams to plan and support campaigns, ensuring consistent messaging and engagement.
• Report on social media metrics, analyze data to optimize campaigns, and make future recommendations.
• Respond to comments and messages on social media, report issues, and stay updated on digital marketing best practices.
• Support product and marketing team requests, communicate with other departments, and assist with community events.
• Research industry events and opportunities for involvement, develop internal and external communications, and perform special projects as assigned.

Requirements

• Experience with Google Ads and Google Analytics.
• Knowledge of web publishing and proficiency with SEO tools.
• Experience managing social media presence, engaging followers, and running paid campaigns.
• Strong understanding of online marketing concepts, strategies, and best practices.
• Exceptional skills in marketing, content creation, and tailoring messaging to diverse audiences.
• Analytical and data-driven mindset with experience in measuring and reporting campaign performance.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Google Analytics Certification is a plus.
• Bachelor's degree in marketing, Business, or a related field preferred, or equivalent experience.
• 3+ years of experience in digital marketing, demonstrating skills in content marketing, SEO, email marketing, web publishing, and analytics.

Nice to Have

• Knowledge of A/B multivariate testing.
• Experience with marketing automation systems.

Qualifications

• Bachelor's degree in marketing, Business, or related field (preferred).
• 3+ years of digital marketing experience.

Benefits & Perks

• Competitive hourly compensation ranging from $30.70 to $43.00, commensurate with experience and skills.