Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop digital strategies that engage the target audience using appropriate tools, platforms, and tactics to ensure relevance, timeliness, and alignment with performance goals
• Create and implement digital marketing campaigns across platforms such as SEO, SEM, email marketing, social media, and content marketing to meet business objectives
• Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads, monitoring budgets and performance to maximize ROI
• Plan, design, and send targeted, personalized email campaigns
• Develop engaging content for websites, blogs, emails, and social media platforms
• Support B2B and B2C social media strategy, content creation, and community engagement
• Identify underperforming areas and create action plans at the product and brand levels
• Analyze web traffic to uncover insights and recommend strategies to boost online presence
• Collaborate with the core team to monitor SEO efforts and stay informed about emerging digital trends
• Provide actionable digital insights and share key learnings in a collaborative, cross-functional environment

Requirements

• 3+ years of digital media strategy experience
• Bachelor's degree in marketing, communication, or related field
• Prior digital media experience with a strong analytical mindset
• Understanding of digital media strategies and metrics with the ability to interpret results and take action
• Organizational, analytical, problem-solving, and decision-making skills
• Comfort working in a fast-paced environment both independently and in a team
• Effective communication skills
• Willingness to receive feedback and use it for growth and improvement

Nice to Have

• Experience managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads
• Experience creating content for websites, blogs, and social media
• Knowledge of SEO and SEM best practices
• Ability to analyze web traffic and derive actionable insights

Qualifications

• Bachelor's degree in marketing, communication, or related field
• 3+ years of relevant digital media strategy experience

Benefits & Perks

• Energize your day with coffee, tea, juice, or soda, all on the house
• Access to amenities such as a snack bar, lakeside patio, outdoor kitchen, virtual golf simulators, and recreational games like pool, shuffleboard, and foosball