Digital Marketing Specialist

Saltech Systems

Plano, TX

Full Time

Mid Level

50k-80k

16 days ago

Job Description

About the Role

Digital Marketing Specialist Saltech Systems Plano, TX Job Details Full-time $50,000 - $80,000 a year 15 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off 401(k) matching Life insurance Qualifications SEO experience (3-5 years) Marketing Social media management Keyword research Mid-level HubSpot CRM Bachelor's degree Digital marketing SEO Organizational skills Marketing automation Pay-per-click (PPC) advertising Google Ads 2 years Communication skills Full Job Description Job Summary: We're seeking a creative and results-driven Digital Marketing Specialist to join our team. In this role, you'll manage online campaigns, analyze performance data, and help grow our brand through digital channels like Google, social media, email, and SEO. This is a great opportunity for someone who enjoys both the creative and analytical sides of marketing.

Key Responsibilities

Develop and execute digital marketing campaigns across Google Ads, social media, email, and display advertising platforms.
Optimize website content, SEO, and landing pages to improve rankings and user experience.
Monitor and report on the performance of digital marketing campaigns using Google Analytics, Meta Business Suite, and other analytics tools.
Manage and grow our social media presence across platforms (Facebook, Instagram, LinkedIn, etc.).
Collaborate with design, content, and sales teams to ensure consistent messaging and campaign alignment.
Conduct keyword research and implement SEO best practices across digital channels.
Stay up to date with industry trends, new technologies, and marketing innovations.

Requirements

2+ years of Experience in Digital Marketing or Related Field
Proficient with Google Ads, Meta Ads Manager, and Google Analytics
Strong Understanding of SEO, PPC, Social Media, and Email Marketing Best Practices
Excellent Communication, Organization, and Multitasking Skills
Experience with CRM or Marketing Automation Tools is a Plus
Bachelor's Degree in Marketing, Communications, or Related Field