Digital Marketing Specialist

About the Role

Key Responsibilities

• Collaborate with the Marketing and Communications team to develop and implement a comprehensive digital content strategy and calendar across all official College communication channels, aligned with recruitment, engagement, and branding goals.
• Lead day-to-day social media planning, content creation, and scheduling across platforms including X, Facebook, Instagram, TikTok, LinkedIn, and others.
• Create and manage digital marketing campaigns that promote College programs, events, initiatives, and community stories to drive awareness, engagement, and conversion.
• Support the creation and distribution of institutional newsletters, including the BAC Buzz E-Zine, and coordinate communications with other departments such as Academic Affairs and Institutional Advancement.
• Collaborate with the Social Media Fellow to guide content strategy, tone, scheduling, and engagement best practices.
• Partner with the Senior Web Marketing Specialist to ensure website content is accurate, engaging, and consistent with branding and editorial guidelines.
• Monitor performance analytics across social and digital platforms, using data to optimize content and report on effectiveness.
• Assist with content development for internal announcements, institutional updates, and general communications as needed.
• Provide support for marketing needs related to events, campaigns, and special initiatives, including working evenings or weekends for major events or live social media coverage.

Requirements

• Bachelor's degree from an accredited institution in Communications, Marketing, Advertising, Journalism, or a related field.
• 2 to 3 years of experience in digital marketing, social media management, content strategy, or related roles.
• Demonstrated ability to create engaging, on-brand content across multiple digital platforms.
• Strong writing, editing, and visual storytelling skills with attention to detail and tone.
• Working knowledge of social media best practices, trends, tools, and metrics.
• Experience using email marketing platforms such as Campaign Monitor or Mailchimp.
• Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.
• Strong organizational, communication, and problem-solving skills.
• Proficiency in Microsoft Office Suite and ability to quickly learn College-specific systems and tools.
• Must have mode of transportation and ability to visit campus as needed.

Nice to Have

• Experience in higher education or nonprofit environments.

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, Journalism, or a related field.